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  • March 12, 2018

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward.  However, if someone offers you a currency that you cannot spend, then the currency has no value.  Similarly... Read more ›

  • February 26, 2018

    Designing qualifications for distributor ranks and commissions

    When you design a compensation plan, there are a lot of details that you have to get right. Today we’re going to talk about the rules that determine when and how distributors advance through the ranks and qualify for monthly commissions. Your rules answer the question “What do I need to do each month to b... Read more ›

  • February 13, 2018

    Compensation Plan Payout

    While there are many factors that contribute to the success or failure of direct selling companies, the compensation plan is one of the biggest. The companies who achieve long-term success have a sound plan. Plans that are not well designed and consequently fail to motivate distributors can become a brick wal... Read more ›

  • January 29, 2018

    What’s a Binary Plan?

    The binary compensation plan is the newest of the three common plan types. When it arrived on the industry scene, this type of plan was the complete opposite approach to commissions than existing plans—the difference was night and day. Every other compensation plan up to that point had been built on the fol... Read more ›

  • January 22, 2018

    What’s a Unilevel Plan?

    The unilevel was the first plan to challenge the dominance of the breakaway. It came on the scene in the mid 90s, and it was intended to be a simpler and fairer plan that was easier to understand—although over the years unilevels have come to be just as complex as breakaways. The backbone of a unilevel plan... Read more ›

  • January 9, 2018

    What’s a Breakaway Compensation Plan?

    Breakaway compensation plans are the oldest of the three common plan types. They’ve been around since the 1970s. To this day, they’re the most popular compensation plan among party plan companies. A breakaway compensation plan uses two primary bonuses and two defined sales force classifications: sales peo... Read more ›

  • December 26, 2017

    The Role of the Fast Start Bonus

    As you’re designing your compensation plan, you may want to consider implementing a fast start bonus. These are bonuses that are designed to round out your primary commissions—focusing earnings on distributors your basic plan doesn’t automatically reward well. They can be designed to reward salespeople ... Read more ›