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  • September 10, 2018

    Super-charge your under-performing retention program using advanced machine learning

    Go from churn to earn

    It might sound like science fiction, but present-day artificial intelligence (AI) technology—specifically, advanced machine learning—can improve your retention rate. Machine learning, the current state-of-the-art tech in the AI field, can predict churn (attrition rate) at a company-wide level and at an in... Read more ›

  • August 27, 2018

    Benefits of live online training

    One of the key elements that I took away from the Herbalife case was the need to train your distributors and keep records of distributor trainings. Training is not a new idea for direct selling companies—it’s the lifeblood of the industry. We use training techniques to explain both product information and... Read more ›

  • August 13, 2018

    Why and how you should train your team

    Training: High school football teams do it for the season and elite athletes do it for the Olympics. Corporate employees and sales teams do it, too. For many, running the stadium stairs has more appeal than spending the day in a corporate training session. Business training can feel tiresome, condescending, a... Read more ›

  • July 9, 2018

    Direct selling reaches out to the poor

    In rich nations, […] leaders have uncritically accepted the myth that the poor have no money. In reality, low-income households collectively possess most of the buying power in many developing countries, including such emerging economies as China and India. If businesses ignore the bottom of the economic py... Read more ›

  • June 25, 2018

    Working for a Cause

    “Life Vantage Legacy” (Life Vantage) "Forever Giving" (Forever Living Products) “Force for Good” (Nu Skin) “Walk for Breast Cancer” (Avon) “Healing Hands” (doTerra) “Foundation for Life” (4-Life) What do these direct selling companies have in common? The answer is a “ca... Read more ›

  • June 18, 2018

    Giving Back, a Worldwide Tradition

    2017 Global Philanthropy Report

    The direct selling industry has a long tradition of giving back to our communities. It’s one of our favorite things about network marketing. But it’s difficult to know how much of an impact this tradition actually makes on our world. Recently the World Federation of Direct Selling Associations (WFDSA) pub... Read more ›

  • June 11, 2018

    Can MLMs sell common products?

    Occasionally you’ll see an anti-MLMer complaining that MLM products are overpriced for what they are. They’ll say you can buy similar or identical products off a store shelf for less. They’re not entirely wrong—it’s common for MLM products to cost more than their counterparts in discount stores. ... Read more ›