LinkedIn Twitter Facebook RSS Feed

All Articles

  • April 9, 2018

    How to avoid joining a scam

    Tips for differentiating legitimate direct sellers from pyramid schemes

    First-time MLM distributors often wonder if the company they’re thinking about joining might be a scam. Unfortunately, some companies claiming to be legitimate MLMs are pyramid schemes. But many MLMs are legitimate businesses. So how can you tell the good from the bad? It’s not a bad idea to Google the... Read more ›

  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we're looking at the frame of mind of the person whom we're trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the best ... Read more ›

  • March 26, 2018

    Persuasive Strategies: Social Proof

    Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relatio... Read more ›

  • March 12, 2018

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward.  However, if someone offers you a currency that you cannot spend, then the currency has no value.  Similarly... Read more ›

  • February 26, 2018

    Designing qualifications for distributor ranks and commissions

    When you design a compensation plan, there are a lot of details that you have to get right. Today we’re going to talk about the rules that determine when and how distributors advance through the ranks and qualify for monthly commissions. Your rules answer the question “What do I need to do each month to b... Read more ›

  • February 13, 2018

    Compensation Plan Payout

    There are many factors that contribute to the success or failure of direct selling companies. The compensation plan is one of the biggest. The companies who achieve long-term success have a sound plan. Plans that are not well designed and consequently fail to motivate distributors can become a brick wall to c... Read more ›

  • January 29, 2018

    What’s a Binary Plan?

    The binary compensation plan is the newest of the three common plan types. When it arrived on the industry scene, this type of plan was the complete opposite approach to commissions than existing plans. The difference was night and day. Before the binary emerged, every other compensation plan relied on the fo... Read more ›