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  • July 31, 2017

    MLM Software in the 21st Century

    The times are changing and you need to too

    When I was a young man at the start of my software career in the 1980s, companies saw software as a necessary evil. It didn’t create value. It didn’t bring in customers. It didn’t provide a competitive edge. It was like home owner’s insurance: You hated it, but you had to have it. And it wasn’t spec... Read more ›

  • July 24, 2017

    What are APIs and how can they help you save money?

    When looking for software to meet the needs of your business, you don’t need to build the software all yourself or turn to a single software provider for everything. You can get customized functionality combined with the lower cost of mass-produced software by using application program interfaces (APIs) to ... Read more ›

  • July 17, 2017

    Keeping MLM software simple in a sea of complications

    Podcast episode 9

    Moy Chambers, LifeVantage’s Senior Vice President of IT, joins us to share experience from his long history as a software professional in the MLM space. He talks to us about the dramatic changes in software in the recent past and the current landscape of IT solutions for direct sales companies. The ... Read more ›

  • July 10, 2017

    Designing websites that users can trust

    E-commerce sales continue to rise as a percent of total retail sales. In 2007, about 3.5% of retail sales happened online and in the first quarter of 2017 ecommerce sales were at about 8.5%. Many direct selling companies see a much higher rate of online sales as a percent of total sales. We have new distribut... Read more ›

  • July 3, 2017

    Million Dollar Party Girl’s best tools and best practices for online parties

    Podcast episode 8

    Lynn Bardowski—the Million Dollar Party Girl—joins us to discuss the ways that MLM party plans are evolving alongside technological advances. She tells us about the differences and overlap between home parties and online parties; she talks about ways that direct sales software could better serve p... Read more ›

  • June 26, 2017

    Diversity marketing for direct sellers

    Photo source This month we’ve been talking about ways to better serve international and multicultural markets. Nancy Tobler wrote about the benefits, challenges, and best practices for supporting the multicultural workforce. Nicki Keohohou—joining us on the podcast—spoke about encouraging diversity t... Read more ›

  • June 19, 2017

    The challenge of international expansion

    Podcast episode 7

    Kenny discusses some of the common piftalls direct sales companies face when expanding internationally. He talks about differing regulations on network marketing and MLM, product pricing and product regulation, the danger of embracing quick fix solutions (like the common choice to go NFR), and the nee... Read more ›