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  • July 17, 2017

    Keeping MLM software simple in a sea of complications

    Podcast episode 9

    Moy Chambers, LifeVantage’s Senior Vice President of IT, joins us to share experience from his long history as a software professional in the MLM space. He talks to us about the dramatic changes in software in the recent past and the current landscape of IT solutions for direct sales companies. The ... Read more ›

  • July 10, 2017

    Designing websites that users can trust

    E-commerce sales continue to rise as a percent of total retail sales. In 2007, about 3.5% of retail sales happened online and in the first quarter of 2017 ecommerce sales were at about 8.5%. Many direct selling companies see a much higher rate of online sales as a percent of total sales. We have new distribut... Read more ›

  • July 3, 2017

    Million Dollar Party Girl’s best tools and best practices for online parties

    Podcast episode 8

    Lynn Bardowski—the Million Dollar Party Girl—joins us to discuss the ways that MLM party plans are evolving alongside technological advances. She tells us about the differences and overlap between home parties and online parties; she talks about ways that direct sales software could better serve p... Read more ›

  • June 26, 2017

    Diversity marketing for direct sellers

    Photo source This month we’ve been talking about ways to better serve international and multicultural markets. Nancy Tobler wrote about the benefits, challenges, and best practices for supporting the multicultural workforce. Nicki Keohohou—joining us on the podcast—spoke about encouraging diversity t... Read more ›

  • June 19, 2017

    The challenge of international expansion

    Podcast episode 7

    Kenny discusses some of the common piftalls direct sales companies face when expanding internationally. He talks about differing regulations on network marketing and MLM, product pricing and product regulation, the danger of embracing quick fix solutions (like the common choice to go NFR), and the nee... Read more ›

  • June 12, 2017

    Benefits and challenges of working in a multicultural team

    Many direct selling companies reach across country and cultural boundaries. The World Federation for Direct Selling Association shows that worldwide the industry made 183,729,000,000 (USD) in sales in 2015. The United States tops the list of direct selling dollars at 20% (36.1 billion USD) with China in a clo... Read more ›

  • June 2, 2017

    Building a culture of inclusion and understanding

    Podcast episode 6

    Nicki Keohohou, CEO and co-founder of the Direct Selling World Alliance (DSWA), joins us to talk about international expansion, cultural awareness, inclusivity, and diversity in the domestic MLM market. She gives us her advice for expanding internationally from the perspectives of both corporate and t... Read more ›