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Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • April 13, 2015

    Excuse me. I have to take this call

    Cell Phone Use in Meetings

    “Excuse me. I have to take this call.” In our weekly meeting, I asked what the group thought about answering a call during a meeting. A heated debate followed. I know that I am old and maybe even old fashioned. However, I do not take phone calls during meetings. In fact, I try not to take my phone... Read more ›

  • April 1, 2015

    Persuasion Strategies: Authority

    ”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, w... Read more ›

  • March 31, 2015

    Persuasion and Culture

    International expansion used to be a term reserved solely for corporate companies. As social networking increases and populations shift, persuasion and influence often cross cultural boundaries even before a company officially establishes a presence there. As a company or downline increases their internationa... Read more ›

  • March 30, 2015

    Persuasive Strategies: Social Proof

    Today we are going to add social proof to our persuasive tools of reciprocity, liking, authority and consistency. Social proof is one of the earliest persuasion research areas. Social proof is the persuasion that occurs when other people seem to like a product or service. The more the merrier. Type “social ... Read more ›

  • February 27, 2015

    Communicating with Millennials, Gen X, and Baby Boomers

    Now is an amazing time to be communicating! We have many ways to contact people and more data than ever about how people communicate. This data helps us to understand the intrinsic differences between Baby Boomers, Generation X, and Millennials. The question I had this week was about generational communicatio... Read more ›

  • February 23, 2015

    Millennials and Motivation

    Advice on how to reach or motivate Millennials (or those born after 1982) appears in business helps, news, education, and advertising – give them more free time and less supervision, provide opportunities for service, provide intrinsic motivators such as a challenging job. The consensus seems to be that you... Read more ›

  • February 11, 2015


    Is it possible to have relationships in business? Many people say NO. What do you say? The word "relationship" is thrown out in broad sweeping motions all around the business community: relationship marketing, business-to-business relationships, customer relationship management, brand relationship. What is... Read more ›