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Communication

Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • March 30, 2015

    Persuasive Strategies: Social Proof

    Today we are going to add social proof to our persuasive tools of reciprocity, liking, authority and consistency. Social proof is one of the earliest persuasion research areas. Social proof is the persuasion that occurs because other people seem to like a product or service. The more the merrier. Type in “S... Read more ›

  • February 27, 2015

    Communicating with Millennials, Gen X, and Baby Boomers

    Now is an amazing time to be communicating! We have many ways to contact people and more data than ever about how people communicate. This data helps us to understand the intrinsic differences between Baby Boomers, Generation X, and Millennials. The question I had this week was about generational communicatio... Read more ›

  • February 23, 2015

    Millennials and Motivation

    Advice on how to reach or motivate Millennials (or those born after 1982) appears in business helps, news, education, and advertising – give them more free time and less supervision, provide opportunities for service, provide intrinsic motivators such as a challenging job. The consensus seems to be that you... Read more ›

  • February 11, 2015

    Relationships

    Is it possible to have relationships in business? Many people say NO. What do you say? The word "relationship" is thrown out in broad sweeping motions all around the business community: relationship marketing, business-to-business relationships, customer relationship management, brand relationship. What is... Read more ›

  • November 3, 2014

    Relationships and Multi-Level Marketing

    Is it possible to have relationships in business? The word "relationship" is thrown out in broad sweeping motions all around the business community: relationship marketing, business-to-business relationships, customer relationship management, brand relationship. What is this relationship so many people are at... Read more ›

  • October 28, 2014

    Effective Communication, Emotional Labor and MLMs

    What do hairdressers, police officers, nurses, airline attendants, and 911 operators have in common with someone in direct sales? Each one works with a specific emotion. Hairdressers make more money when they listen and empathize with their clients. Police officers must be compassionate but firm. Nurses need ... Read more ›

  • September 9, 2014

    Giving and Receiving Feedback

    An internet search on personal development yields 181,000,000 results. Topics range from positivity, to self-esteem, to leadership, to overcoming obstacles, to effective public speaking and many more topics. Personal development requires that we understand our own behavior, and how we can change that behavior... Read more ›