LinkedIn Twitter Facebook RSS Feed


Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • April 1, 2015

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward. Similarly, if your expertise, or gift, or relationship holds value for someone, they are more likely to be per... Read more ›

  • March 31, 2015

    Persuasion, Resistance to Persuasion, and Culture

    International expansion used to be a term reserved solely for corporate companies. As social networking increases and populations shift, persuasion and influence often cross cultural boundaries before the company officially establishes a presence there. As a company or downline increases their international s... Read more ›

  • March 30, 2015

    Persuasive Strategies: Social Proof

    Today we are going to add social proof to our persuasive tools of reciprocity, liking, authority and consistency. Social proof is one of the earliest persuasion research areas. Social proof is the persuasion that occurs because other people seem to like a product or service. The more the merrier. Type in “S... Read more ›

  • February 27, 2015

    Communicating with Millennials, Gen X, and Baby Boomers

    Now is an amazing time to be communicating! We have many ways to contact people and more data than ever about how people communicate. This data helps us to understand the intrinsic differences between Baby Boomers, Generation X, and Millennials. The question I had this week was about generational communicatio... Read more ›

  • February 23, 2015

    Millennials and Motivation

    Advice on how to reach or motivate Millennials (or those born after 1982) appears in business helps, news, education, and advertising – give them more free time and less supervision, provide opportunities for service, provide intrinsic motivators such as a challenging job. The consensus seems to be that you... Read more ›

  • February 11, 2015


    Is it possible to have relationships in business? Many people say NO. What do you say? The word "relationship" is thrown out in broad sweeping motions all around the business community: relationship marketing, business-to-business relationships, customer relationship management, brand relationship. What is... Read more ›

  • January 28, 2015

    The Cost of a Bad Education

    You want to gain education to get ahead in your networking career. However, some institutions are more interested in your money than in your betterment. Here are some educational traps to avoid: Business coaching scams If you want to grow your business but never quite seem to get the numbers you want, busin... Read more ›