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Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • November 26, 2013

    Build It and They Will Come!

    One of the most important aspects of your network marketing business is the quality of the relationships you build with the people you talk to about it. You need to spend sufficient time with your leads to get to know them. Ask questions and really find out their story. Make it about them, not you. This will ... Read more ›

  • October 3, 2013

    15 tips guaranteed to boost your professional image using email

    Email is a home-based entrepreneur's dream. It's convenient, fast, saves time and money. The pace at which we send these messages and the expectation of how quickly we expect a response is getting faster and faster. However, if you think it is easier to send an email than a business letter or typewritten m... Read more ›

  • August 8, 2013

    How Many People Can You Keep Track Of?

    How many close relationships do you have?  10, 50, 150, 200 or more.   In a recent research project sponsored by InfoTrax, we asked 30 participants how many close friends they had. Responses ranged from five to 182 people. This number fits with what research states about the size of primate groups, and... Read more ›

  • June 4, 2013

    The Buzz about Buzz

    Influencing Your Relational Network through Word of Mouth Marketing

    Talking to friends and family about a new product or opportunity is not new.  Researchers have looked at word of mouth advertising since the 1950s. Further, word of mouth marketing has been used in direct selling, at least, since the 1940s. Corporations have started (or restarted) the use of “viral” or ... Read more ›

  • May 7, 2013

    Building Distributor Business On The Go with Evo Mobile

    The Evo Mobile app provides the essential information to manage a home-based business from your mobile phone – information and details that aren’t readily available without the calculating power of Evo. “With Evo Mobile, we are putting actionable information into the hands of the distributor on the go. ... Read more ›

  • October 18, 2012

    “I’m a bit pressed for time at the moment. Just give me your 60-second elevator pitch.”

    An "elevator pitch" is what sales pros call their 60-second presentation.  And a lot of times, that's all the time you have to capture and hold someone's attention: the time it takes an elevator to take you up...or down. Think of it this way: the evening news is a 12-minute news hole stretched to 30 with ... Read more ›

  • July 31, 2012

    Using Text Alerts to Increase Attendance

    It’s convention season and your National Conference is just a few short weeks away.  Your leadership team will be on the road, promoting your products and opportunity live and in-person, ready to take your organization to the next level. Use SMS alerts and text messaging tools to give your conference o... Read more ›