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Communication

Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • August 8, 2013

    How Many People Can You Keep Track Of?

    How many close relationships do you have?  10, 50, 150, 200 or more.   In a recent research project sponsored by InfoTrax, we asked 30 participants how many close friends they had. Responses ranged from five to 182 people. This number fits with what research states about the size of primate groups, and... Read more ›

  • October 18, 2012

    “I’m a bit pressed for time at the moment. Just give me your 60-second elevator pitch.”

    An "elevator pitch" is what sales pros call their 60-second presentation.  And a lot of times, that's all the time you have to capture and hold someone's attention: the time it takes an elevator to take you up...or down. Think of it this way: the evening news is a 12-minute news hole stretched to 30 w... Read more ›

  • July 31, 2012

    Using Text Alerts to Increase Attendance

    It’s convention season and your National Conference is just a few short weeks away.  Your leadership team will be on the road, promoting your products and opportunity live and in-person, ready to take your organization to the next level. Use SMS alerts and text messaging tools to give your conference o... Read more ›

  • February 13, 2012

    Coach Your Leaders

    I did just about everything that a person could do wrong and very few of the right things. One of the reasons for this was that I didn't receive any coaching. I was always sponsored by a friend or someone who didn't know any more about succeeding in network marketing than I did. I didn't achieve any succe... Read more ›

  • November 8, 2011

    How To Effectively Tell Your Story

    So how can you ensure that you're ready to contribute with your powerful and effective stories? Consider putting into practice the following four-point plan: Every distributor needs to create his or her own story (testimonial) regarding the product or service, and the money. Write it down. Your story s... Read more ›

  • November 4, 2011

    But I Want it Now! (and Other Bad Distributor Behavior)

    As I’ve mentioned before, my company provides community management services for direct selling companies. What this means is that we manage the day to day of a company’s social media presence, from writing and posting content to responding to comments on Facebook, Twitter, etc. (to monitoring and repo... Read more ›

  • October 3, 2011

    Five Ways To Heat Up Your Cold Distributors

    Author Michael S. Clouse outlines The Sponsoring Rule of Five—his way to light a fire under distributors who have "gone cold." Water has always fascinated me. Freeze it, thaw it out and watch it return to its original form. Liquid to solid to liquid once again… Now try that with an egg! Indeed, that... Read more ›