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Communication for Direct Sales

Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • July 31, 2012

    Using Text Alerts to Increase Attendance

    It’s convention season and your National Conference is just a few short weeks away.  Your leadership team will be on the road, promoting your products and opportunity live and in-person, ready to take your organization to the next level. Use SMS alerts and text messaging tools to give your conference o... Read more ›

  • February 13, 2012

    Coach Your Leaders

    I did just about everything that a person could do wrong and very few of the right things. One of the reasons for this was that I didn't receive any coaching. I was always sponsored by a friend or someone who didn't know any more about succeeding in network marketing than I did. I didn't achieve any succe... Read more ›

  • November 8, 2011

    How To Effectively Tell Your Story

    So how can you ensure that you're ready to contribute with your powerful and effective stories? Consider putting into practice the following four-point plan: Every distributor needs to create his or her own story (testimonial) regarding the product or service, and the money. Write it down. Your story s... Read more ›

  • November 4, 2011

    But I Want it Now! (and Other Bad Distributor Behavior)

    As I’ve mentioned before, my company provides community management services for direct selling companies. What this means is that we manage the day to day of a company’s social media presence, from writing and posting content to responding to comments on Facebook, Twitter, etc. (to monitoring and reportin... Read more ›

  • October 3, 2011

    Five Ways To Heat Up Your Cold Distributors

    Author Michael S. Clouse outlines The Sponsoring Rule of Five—his way to light a fire under distributors who have "gone cold." Water has always fascinated me. Freeze it, thaw it out and watch it return to its original form. Liquid to solid to liquid once again… Now try that with an egg! Indeed, that... Read more ›

  • June 23, 2011

    Don’t Shoot From the Hip-Use a Script

    Unfortunately, many Independant Business Owners (IBO's) labor under the false belief that they're too experienced to use a phone script and as a result, sabotage their phone calling effectiveness and income. A well-designed and properly rehearsed script is a powerful tool for projecting a confident and compe... Read more ›

  • October 14, 2010

    Are You Missing Your MLM Prospect’s Signals?

    The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television, the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only he... Read more ›