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Direct Sales Distributor and Customer Retention

  • September 10, 2018

    Super-charge your under-performing retention program using advanced machine learning

    Go from churn to earn

    It might sound like science fiction, but present-day artificial intelligence (AI) technology—specifically, advanced machine learning—can improve your retention rate. Machine learning, the current state-of-the-art tech in the AI field, can predict churn (attrition rate) at a company-wide level and at an in... Read more ›

  • June 18, 2018

    Giving Back, a Worldwide Tradition

    2017 Global Philanthropy Report

    The direct selling industry has a long tradition of giving back to our communities. It’s one of our favorite things about network marketing. But it’s difficult to know how much of an impact this tradition actually makes on our world. Recently the World Federation of Direct Selling Associations (WFDSA) pub... Read more ›

  • May 13, 2015

    Customer Retention – A Simplified Approach

    Retention is definitely the buzz word for businesses today. Customer retention has business leaders' attention and leaves many wondering how other businesses are approaching this seemingly complex business function. A web search of customer retention results in thousands of sites all with the real solutions f... Read more ›

  • December 13, 2013

    R.E.T.A.I.N. – Keys to Distributor Retention

    In direct sales, when we talk about retention we're talking about keeping people involved in the business beyond their first order. Retaining both your distributors and customers is paramount to keeping your business alive. But the retention rate of most direct sales companies is incredibly low—most people ... Read more ›

  • November 14, 2013

    Retaining Distributors

    The ultimate competitive advantage

    A while back, I was talking to a friend of mine who was very frustrated about a large group of distributors who had left his network marketing company because they had found a better commission plan, whatever that means. It is an old story—distributors jumping from one company to another because they have f... Read more ›

  • August 15, 2011

    Keeping Peace With and Between Your Distributors

    Most people think that an MLM's compliance department exists primarily to keep a company from getting in trouble with the FTC and other agencies and to make sure its distributors follow its rules. This is only partly true; the other major purpose for a compliance department is to keep peace between its distri... Read more ›

  • April 4, 2011

    Retention In Network Marketing and Party Plan

      If you launch and operate like most direct selling companies, statistically your attrition (drop-out) rate will be 80% per year. In other words, out of 100 people you bring to your company in January, only 20 will remain by the end of the year. And, if you are like most, you are thinking, “I’... Read more ›