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MLM 101

Are you starting a new direct selling company or considering becoming an independent distributor for the first time? Getting a new business off the ground can seem daunting. It’s important to remember the secret ingredient that builds teams and breaks down walls: communication! Effective communication pushes your leadership team up the challenging ramp towards launch.

  • October 28, 2011

    What Is MLM?—The Basic

    What Is MLM Most companies distribute their products through the use of direct sales agents or independent agencies. In the case of MLM the distribution of the manufacturer’s products is accomplished by individual MLM MLM distributors. The MLM distributors are typically working from their homes on an ind... Read more ›

  • October 24, 2011

    Keep Your MLM Business Simple

    By nature, MLM and network marketing is a simple business model that relies on word of mouth to create interest and generate enthusiasm about a product or service. That’s it. One problem that many new MLM business builders face in our modern high tech world is an overwhelming abundance of ways to get... Read more ›

  • September 16, 2011

    The Key to Being Truly Successful in Direct Sales and Network Marketing

    Why are some people so much more successful than others in direct sales? Level of effort certainly has something to do with it. But it’s more than that. The most successful people care deeply about their business and the impact it can have on people’s lives. They’re not just in it for themselves (ev... Read more ›

  • May 24, 2011

    How to Read Your Prospect Like a Book!

    The most successful MLM distributors recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close is to be aware of their prospect's "buy signals". Are you aware that your bo... Read more ›

  • March 31, 2011

    The Good News About MLM is Also True

    Recently a well known social media speaker and author made some comments about our industry that got my blood boiling. The gist of his comments was that there are many more network marketers who make false promises and engage in unethical behavior than good direct sellers and companies who live by a code o... Read more ›

  • December 28, 2010

    Have You Missed This Essential Step in Marketing Your MLM Business?

    Who do you market your business to? This is a critical question, because the answer will shape all the marketing efforts that organization undertakes.  However, far too often, the first answer I get is something along the lines of “everyone with a pulse.” And while we certainly want to keep the doors ... Read more ›

  • December 27, 2010

    MLM Companies Training and Monthly Service Fees: Be Careful!

    I’m going to start this article with the conclusion: MLM training fees and monthly service fees, when used to beef up a company’s compensation plan, are usually an attempt to support an anemic business model operating with low margins. It’s not a disaster if you see these “pay to play” fees. However... Read more ›