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MLM Training

Because independent contractors (distributors) are "in business for themselves, but not by themselves" training becomes a crucial component of companies' success strategy. Often training begins with the distributor kit. Training continues as top distributors hold meetings to introduce and train downline distributors in product and in compensation strategy. Companies continue training at regional and national meetings.

  • August 27, 2013

    Make Every Customer Touchpoint a Talking Point

    I spent the better part of this week at the Direct Selling Association Annual Meeting in Miami. It was a wonderful time of education, celebration, and networking with some of my favorite people. I also attended a session taught by John Moore of BrandAutopsy. He’s done marketing work for the likes of ... Read more ›

  • June 4, 2013

    The Buzz about Buzz

    Influencing Your Relational Network through Word of Mouth Marketing

    Talking to friends and family about a new product or opportunity is not new.  Researchers have looked at word of mouth advertising since the 1950s. Further, word of mouth marketing has been used in direct selling, at least, since the 1940s. Corporations have started (or restarted) the use of “viral” or ... Read more ›

  • April 24, 2013

    Using three-way calls to pass credibility

    Each day women and men join all types of multi-level marketing companies.  Depending on the company, somewhere between 40% to 80% will never buy another product or sponsor another person. We all have our private theories about why this happens.  “Just trying to get my brother-in-law out of my basement.... Read more ›

  • June 6, 2012

    The 90-Day Success Cycle

    In network marketing, we have a constant and predictable cycle we need to follow. I call it the 90-Day Success Cycle. Let's review it, keeping in mind that our number one goal is to keep the main thing the main thing. And what is the main thing? Simply this: How many times today will your company's story be t... Read more ›