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MLM Training

Because independent contractors (distributors) are "in business for themselves, but not by themselves" training becomes a crucial component of companies' success strategy. Often training begins with the distributor kit. Training continues as top distributors hold meetings to introduce and train downline distributors in product and in compensation strategy. Companies continue training at regional and national meetings.

  • May 24, 2011

    How to Read Your Prospect Like a Book!

    The most successful MLM distributors recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close is to be aware of their prospect's "buy signals". Are you aware that your bo... Read more ›

  • January 24, 2011

    Why Postcard Marketing Can Work For You

    Postcard marketing offers a number of major benefits for the network marketer. You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past—especially when used for generating traffic to a website or sales ... Read more ›

  • December 9, 2010

    Product Return ‘Gotchas’

    Methods that less reputable companies use to avoid returns

    After I spoke at the inaugural convention for the Distributor Rights Association (www.mlm-dra.com), I got to thinking about all the ways that MLM companies design their written policies (and unwritten tactics) to protect their own interest. After all, the distributor agreement we all signed represents what t... Read more ›

  • November 22, 2010

    Would You Like Fries With That?

    Cross-selling and up-selling in direct sales

    The last time you ordered from a fast food restaurant, there is a good chance you experienced some form of cross-selling or up-selling, which are highly effective marketing practices. Cross-selling and up-selling are well-established and highly effective marketing practices utilized by a wide variety of in... Read more ›

  • November 8, 2010

    Will A New Network Marketing Company Make A Difference?

    It is not uncommon in this industry to see a person jump from one network marketing company to another. And although some of these moves are for prudent reasons, most often it is simply a person looking for greener pastures. Before you make that jump, I would like you to spend some time evaluating the ... Read more ›

  • June 14, 2010

    Growth & Retention Strategies

    A leading cause of failure in start-up direct selling companies is loss of momentum and field attrition.The good news is you can beat the odds if you follow these top 10 growth and retention strategies. Direct selling is maturing, especially in the U.S., and the competition out there is intense.  Only... Read more ›

  • June 10, 2010

    MLM: What’s the Correct Terminology?

    Have you ever asked yourself, “What’s the deal with all the different terms people use interchangeably to describe this industry of ours--“direct selling,” “multi-level marketing (MLM),” “network marketing”? It becomes even more confusing when you look at the MLM Search Engine Optimization... Read more ›