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MLM Training

Because independent contractors (distributors) are "in business for themselves, but not by themselves" training becomes a crucial component of companies' success strategy. Often training begins with the distributor kit. Training continues as top distributors hold meetings to introduce and train downline distributors in product and in compensation strategy. Companies continue training at regional and national meetings.

  • October 24, 2011

    Keep Your MLM Business Simple

    By nature, MLM and network marketing is a simple business model that relies on word of mouth to create interest and generate enthusiasm about a product or service. That’s it. One problem that many new MLM business builders face in our modern high tech world is an overwhelming abundance of ways to get... Read more ›

  • July 13, 2011

    Preparing Your Distributors For Disappointments

    The caller wasn't very happy with me. My suggestion to improve one's skills and attitude certainly hit a raw nerve. "Hey! I've been in Network Marketing for over five years. Don't give me any of that phony self-improvement stuff. I'm not some wet-behind-the-ears beginner. I just need to find some quality p... Read more ›

  • May 24, 2011

    How to Read Your Prospect Like a Book!

    The most successful MLM distributors recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close is to be aware of their prospect's "buy signals". Are you aware that your bo... Read more ›

  • January 24, 2011

    Why Postcard Marketing Can Work For You

    Postcard marketing offers a number of major benefits for the network marketer. You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past—especially when used for generating traffic to a website or sales ... Read more ›

  • December 9, 2010

    Product Return ‘Gotchas’

    Methods that less reputable companies use to avoid returns

    After I spoke at the inaugural convention for the Distributor Rights Association (www.mlm-dra.com), I got to thinking about all the ways that MLM companies design their written policies (and unwritten tactics) to protect their own interest. After all, the distributor agreement we all signed represents what t... Read more ›

  • November 22, 2010

    Would You Like Fries With That?

    Cross-selling and up-selling in direct sales

    The last time you ordered from a fast food restaurant, there is a good chance you experienced some form of cross-selling or up-selling, which are highly effective marketing practices. Cross-selling and up-selling are well-established and highly effective marketing practices utilized by a wide variety of in... Read more ›