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Party Plan

Party plan companies used to be both a type of selling and accompanying single layer of compensation. Today, most party plan companies have a multilevel compensation. The "party" allows for a hostess to invite friends and receive product deals in return for inviting friends and family as they focus on product first and recruiting second. They have a 'bonus' type that is paid to the hostess or a key customer. It is common for a party plan company to have additional rules for hostess gifts or bonuses.

  • October 23, 2017

    How Do Hostess Party Gifts Compare

    One of the oldest traditions in direct selling and multilevel marketing is the party and the party hostess rewards. Companies that use hostess rewards cover a wide range of products from jewelry and fashion (Trades of Hope) to home goods (Clever Container) to beauty products (Younique) to unique products such... Read more ›

  • October 16, 2017

    Damsel in Defense empower, educate, and equip

    Podcast episode 14

    Mindy Lin, co-founder of Damsel in Defense, joins us to talk about their mission to empower, educate, and equip women to protect themselves and their families against sexual assault. Mindy tells us about how Damsel in Defense is helping survivors heal through educating and protecting others, and helpi... Read more ›

  • August 21, 2017

    Trades of Hope, more than charity

    Podcast episode 11

    Gretchen and Elizabeth Huijskens join us to talk about Trades of Hope—a philanthropic party plan company they founded along with Holly Wehde and Chelsie Antos, to microfinance artisan co-ops operating in impoverished areas. Trades of Hope works with artisan partners around the world (who create jewe... Read more ›

  • July 3, 2017

    Million Dollar Party Girl’s best tools and best practices for online parties

    Podcast episode 8

    Lynn Bardowski—the Million Dollar Party Girl—joins us to discuss the ways that MLM party plans are evolving alongside technological advances. She tells us about the differences and overlap between home parties and online parties; she talks about ways that direct sales software could better serve p... Read more ›

  • March 20, 2017

    Do the Vemma and Herbalife cases impact party plans?

    An interview with Karen Tobin and Bob Hipple

    What insights can Party Plan companies learn from the Vemma and Herbalife court cases? One of the findings seems to be problems with use of autoship? Bob: In a call with DSA, I learned that it wasn’t so much a problem with autoship as it is a problem with who are the retail customers, and how much are th... Read more ›