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Recruiting exists in all MLM, network marketing and direct selling companies. Recruiting means that a distributor creates a downline. Often compensation relies on having a personally enrolled group of downline distributors. Each distributor has the opportunity to recruit. How and who to recruit are critical questions each distributor must answer.

  • February 15, 2016

    Gamification: What is it and how is it used in direct selling?

    In direct sales, using rewards to motivate distributors is not new. Each compensation plan is an intricate system set up to reward specific behaviors. However, sticking with pure monetary rewards leaves a good deal of value on the table. In recent years researchers have brought to the forefront the idea of us... Read more ›

  • January 25, 2016

    PipelineHero App: Creating Your Sales and Recruitment Pipeline

    App Review

    If your goal is to make your business grow in 2016, then PipelineHero may be right for you. This free app makes a game of marketing your business and can help your team grow in to retail sales masters. PipelineHero is currently only available for iPad and iPhone. The app was uploaded to the iTunes store on... Read more ›

  • January 14, 2016

    2016’s Direct Sales Contact Management Apps

    Recruit smarter with better contact management

    Effective contact management can make a huge difference in your ability to recruit new distributors to your business opportunity. I’ve taken some time to look through some of this year’s top apps for managing your contacts. Keep reading to see details about my picks for iPhone and Android, and for Party P... Read more ›

  • January 12, 2016

    Attraction Marketing Recruiting Tips

    Attraction marketing is the idea behind creating valuable content to entice people to become a fan and work with you. It adds trust, loyalty, fanship, and value for customers and business prospects. In fact, it is the best way to differentiate you from hundreds or thousands of other representatives in your bu... Read more ›

  • January 11, 2016

    Recruiting Direct Sales and MLM Salespeople: Find the Right Person and Train the Right Person

    The lesson of the Vemma case appears to be that recruiting customers and calling them distributors is not a good idea. Under the old model, companies encouraged distributors to recruit everyone as a distributor and then see who turns into a sales person. We may see the focus of the industry return to the days... Read more ›

  • January 5, 2016

    New rules, big questions

    We, as an industry, don’t yet know the repercussions of FTC v. Vemma. We can’t know which, if any, of the new restrictions placed on Vemma will become industry standards, nor whether this case is even about industry standards. Most of the new restrictions influence Vemma’s compensation options; howev... Read more ›

  • December 17, 2014

    Recruit And Sell: Maximizing Your Party Plan Income

    In the traditional party plan there are basic components and practices. Let’s start the discussion with the company. The company, as in any direct sales/network marketing company, supplies several business functions for the distributor. These include: 1. The products, which include product research and d... Read more ›