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Recruiting for Direct Sales

Recruiting exists in all MLM, network marketing and direct selling companies. Recruiting means that a distributor creates a downline. Often compensation relies on having a personally enrolled group of downline distributors. Each distributor has the opportunity to recruit. How and who to recruit are critical questions each distributor must answer.

  • May 14, 2018

    Scarcity as a persuasive strategy

      "Limited time only!" "Close out sale!" "While supplies last!" "Rare and unique!" These are all phrases sellers use to create scarcity as a persuasive strategy. Scarcity is the idea that as things become less available to us, they become more desirable. You can create scarcity by limiting how peop... Read more ›

  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person whom we’re trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the b... Read more ›

  • February 15, 2016

    Gamification: What is it and how is it used in direct selling?

    In direct sales, using rewards to motivate distributors is not new. Each compensation plan is an intricate system set up to reward specific behaviors. However, sticking with pure monetary rewards leaves a good deal of value on the table. In recent years researchers have brought to the forefront the idea of us... Read more ›

  • January 14, 2016

    2016’s Direct Sales Contact Management Apps

    Recruit smarter with better contact management

    Effective contact management can make a huge difference in your ability to recruit new distributors to your business opportunity. I’ve taken some time to look through some of this year’s top apps for managing your contacts. Keep reading to see details about my picks for iPhone and Android, and for Party P... Read more ›

  • January 11, 2016

    Recruiting Direct Sales and MLM Salespeople

    What to look for in the people you recruit

    The lesson of the Vemma case appears to be that recruiting customers and calling them distributors is not a good idea. Under the old model, companies encouraged distributors to recruit everyone as a distributor and then see who turns into a sales person. We may see the focus of the industry return to the days... Read more ›

  • January 5, 2016

    New rules, big questions

    We, as an industry, don’t yet know the repercussions of FTC v. Vemma. We can’t know which, if any, of the new restrictions placed on Vemma will become industry standards, or if this case is even about industry standards. Most of the new restrictions influence Vemma’s compensation options; however, co... Read more ›

  • July 7, 2015

    Making Earning and Product Claim Guidelines for Your Business

    Are you on your way to building your direct selling or multi level marketing business? Your next step is to determine how and what you can claim about your business opportunity and your product. During my research I found three amusing and informational videos that help companies and distributors put into per... Read more ›