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Recruiting exists in all MLM, network marketing and direct selling companies. Recruiting means that a distributor creates a downline. Often compensation relies on having a personally enrolled group of downline distributors. Each distributor has the opportunity to recruit. How and who to recruit are critical questions each distributor must answer.

  • February 15, 2016

    Gamification: What is it and how is it used in direct selling?

    In direct sales, using rewards to motivate distributors is not new. Each compensation plan is an intricate system set up to reward specific behaviors. However, sticking with pure monetary rewards leaves a good deal of value on the table. In recent years researchers have brought to the forefront the idea of us... Read more ›

  • January 14, 2016

    2016’s Direct Sales Contact Management Apps

    Recruit smarter with better contact management

    Effective contact management can make a huge difference in your ability to recruit new distributors to your business opportunity. I’ve taken some time to look through some of this year’s top apps for managing your contacts. Keep reading to see details about my picks for iPhone and Android, and for Party P... Read more ›

  • January 11, 2016

    Recruiting Direct Sales and MLM Salespeople

    What to look for in the people you recruit

    The lesson of the Vemma case appears to be that recruiting customers and calling them distributors is not a good idea. Under the old model, companies encouraged distributors to recruit everyone as a distributor and then see who turns into a sales person. We may see the focus of the industry return to the days... Read more ›

  • January 5, 2016

    New rules, big questions

    We, as an industry, don’t yet know the repercussions of FTC v. Vemma. We can’t know which, if any, of the new restrictions placed on Vemma will become industry standards, nor whether this case is even about industry standards. Most of the new restrictions influence Vemma’s compensation options; howev... Read more ›

  • December 17, 2014

    The basics of party plans

    More and more networking companies are embracing party plans as a distribution model. Here's an overview of how party plans work and how they can work for you. In the traditional party plan there are basic components and practices. Let’s start the discussion with the company. The company, as in any direc... Read more ›

  • October 17, 2014

    Get Your Hands Off My Downline!!!

    If God had been running an MLM rather than delivering the Jews from Egypt, the first of the Ten Commandments given to Moses would have been "thou shalt not steal thy neighbors downline." Following closely on the heels of this commandment would be "thou shalt not covet thy neighbor's downline," and "thou shalt... Read more ›

  • June 27, 2014

    Top 10 Reasons Professional Women Are Choosing Network Marketing – and How to Attract Them to Your Team!

    In the last ten years, more and more women are leaving the corporate world to start their own businesses. According to the U.S. Department of Commerce, the number of women-owned businesses grew by 44 percent between 1997 and 2007—twice as fast as men-owned firms. Given the state of today's economy and the n... Read more ›