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Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • June 9, 2015

    How To Get People To Beg You To Sell To Them

    This week I attended a large motivational event with several speakers. I became one of almost 1,000 people sitting in an audience anxious to learn the secrets of earning more money. I am a fan of attending motivational speaking events. I proudly walked down the colorful carpeted hallways in a large hotel in t... Read more ›

  • April 15, 2015

    MLM Sale Stimulators–5 Ways to Take Your Sales All the Way

    Consumers always want more. It doesn't matter what is being offered. If it's there, they have at least a twinge of desire for it. But how do you take that desire and convert it into a sale? To push a sale across the finish line, you need buying stimulators. Here are 5 buying stimulators you can use in your ma... Read more ›

  • April 13, 2015

    Overcome These Three Buying Obstacles and Increase Your Sales

    Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income. Here are the 3 major buying obstacles that... Read more ›

  • April 1, 2015

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward.  However, if someone offers you a currency that you cannot spend, then the currency has no value.  Similarly... Read more ›

  • March 31, 2015

    Persuasion, Resistance to Persuasion, and Culture

    International expansion used to be a term reserved solely for corporate companies. As social networking increases and populations shift, persuasion and influence often cross cultural boundaries even before a company officially establishes a presence there. As a company or downline increases their internationa... Read more ›

  • March 30, 2015

    Persuasive Strategies: Social Proof

    Today we are going to add social proof to our persuasive tools of reciprocity, liking, authority and consistency. Social proof is one of the earliest persuasion research areas. Social proof is the persuasion that occurs because other people seem to like a product or service. The more the merrier. Type in “S... Read more ›