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Direct Selling and Sales Business News

Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • December 1, 2015

    Sell it with Video

    One popular style of selling online or at a one to one meeting is through the use of video. You might wonder how you can make an affordable video that gives your potential retail customer and business opportunity prospect a ton of information without breaking the bank. In the direct selling industry, the most... Read more ›

  • June 9, 2015

    How To Get People To Beg You To Sell To Them

    This week I attended a large motivational event with several speakers. I became one of almost 1,000 people sitting in an audience anxious to learn the secrets of earning more money. I am a fan of attending motivational speaking events. I proudly walked down the colorful carpeted hallways in a large hotel in t... Read more ›

  • April 13, 2015

    Overcome These Three Buying Obstacles and Increase Your Sales

    Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income. Here are the 3 major buying obstacles that... Read more ›

  • March 31, 2015

    Persuasion and Culture

    International expansion used to be a term reserved solely for corporate companies. As social networking increases and populations shift, persuasion and influence often cross cultural boundaries even before a company officially establishes a presence there. As a company or downline increases their internationa... Read more ›

  • March 30, 2015

    Persuasive Strategies: Social Proof

    Today we are going to add social proof to our persuasive tools of reciprocity, liking, authority and consistency. Social proof is one of the earliest persuasion research areas. Social proof is the persuasion that occurs when other people seem to like a product or service. The more the merrier. Type “social ... Read more ›

  • March 16, 2015

    Beyond pink: Research shows what motivates women in purchasing decisions

    What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers ( Read more ›