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Sales

Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • March 30, 2015

    Persuasive Strategies: Social Proof

    Today we are going to add social proof to our persuasive tools of reciprocity, liking, authority and consistency. Social proof is one of the earliest persuasion research areas. Social proof is the persuasion that occurs because other people seem to like a product or service. The more the merrier. Type in “S... Read more ›

  • March 16, 2015

    Beyond pink: Research shows what motivates women in purchasing decisions

    What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers (http://jezebel.com/5780481/bic-for-... Read more ›

  • December 17, 2014

    Recruit And Sell: Maximizing Your Party Plan Income

    In the traditional party plan there are basic components and practices. Let’s start the discussion with the company. The company, as in any direct sales/network marketing company, supplies several business functions for the distributor. These include: 1. The products, which include product research and d... Read more ›

  • July 10, 2014

    Once Upon A Time – Storytelling Techniques for Sales

    If prostitution is the world’s oldest profession, storytelling is the world’s oldest pastime. We love telling stories about our vacations, our jobs, our weekends, our kids – everything. Why? Because stories allow us to connect emotionally with others and share in their experiences. We tell stories... Read more ›

  • January 15, 2014

    The Power of Public Relations

    If I was down to my last dollar, I'd spend it on public relations. -- Bill Gates When the maven of Microsoft talks, the business world listens. Why? Because Gates took his tiny, garage-based business and turned it into a multibillion-dollar powerhouse. Microsoft has made four people billionaires and 12,... Read more ›

  • January 9, 2014

    My name is Joseph Hatch. I make skinny people.

    Interested? Who wouldn’t be? Right now, 104 million Americans are actively trying to lose weight. This country is literally in the midst of an obesity epidemic. So when I tell people that I make skinny people, they listen. And when they listen, they aren’t just hearing me brag about the four patent-pendin... Read more ›

  • December 14, 2013

    Persuasive Strategies Part IV: Consistency

    When considering consistency as a persuasive technique, we're looking at the frame of mind of the person whom we're trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the best ... Read more ›