LinkedIn Twitter Facebook RSS Feed

Direct Selling and Sales Business News

Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • March 31, 2015

    Persuasion and Culture

    International expansion used to be a term reserved solely for corporate companies. As social networking increases and populations shift, persuasion and influence often cross cultural boundaries even before a company officially establishes a presence there. As a company or downline increases their internationa... Read more ›

  • March 16, 2015

    Beyond pink: Research shows what motivates women in purchasing decisions

    What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers (http://jezebel.com/5780481/bic-for-... Read more ›

  • December 24, 2014

    The Elevator Speech

    Did your grandma ever ask you what you do? You start explaining your job, your business, what happens each day, what goes right, and what goes wrong. Then, before you know it, she has fallen asleep? What happened? What happened is that you were unable to articulate, in sound bite fashion, in language sh... Read more ›

  • December 17, 2014

    The basics of party plans

    More and more networking companies are embracing party plans as a distribution model. Here's an overview of how party plans work and how they can work for you. In the traditional party plan there are basic components and practices. Let’s start the discussion with the company. The company, as in any direc... Read more ›

  • July 10, 2014

    Once Upon A Time – Storytelling Techniques for Sales

    If prostitution is the world’s oldest profession, storytelling is the world’s oldest pastime. We love telling stories about our vacations, our jobs, our weekends, our kids – everything. Why? Because stories allow us to connect emotionally with others and share in their experiences. We tell stories... Read more ›

  • January 9, 2014

    My name is Joseph Hatch. I make skinny people.

    Interested? Who wouldn’t be? Right now, 104 million Americans are actively trying to lose weight. This country is literally in the midst of an obesity epidemic. So when I tell people that I make skinny people, they listen. And when they listen, they aren’t just hearing me brag about the four patent-pendin... Read more ›

  • December 19, 2013

    The POWER Card

    Last week I was invited out to dinner by a very good friend of mine. She suggested a restaurant where the service was excellent, the prices fair and the food was okay. During dinner the conversation turned to service; the kind of service that is given to a customer. We talked about the various industries t... Read more ›