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Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • October 1, 2013

    Product vs Program

    In an average MLM recruitment meeting you are very likely to hear, "Anyone can do this job!" I would say, "That is NOT SO! . . . but given the right tools, training and leadership many people can sell soap." (Or anything else that your MLM offers in terms of product line). Statistics show that big tick... Read more ›

  • September 30, 2013

    Harsh Economy? Improve Your Customer Service!

    An interesting statistic is that two and a half times as many people will tell their friends and family of a bad experience, with a company, as those who have had a positive experience - with that same company! Stated another way: if you mess up customer service then you can easily tear your business down... Read more ›

  • September 28, 2013

    When Is the Best Time to Make a Sale?

    Do you know when the best time is to help your prospects make their first purchase? Timing is everything in marketing. Get it wrong and you can't get your prospects' attention. Get it right and you'll see your revenue grow each month of the year. My daughter was twelve when we got a dog. She couldn't g... Read more ›

  • September 27, 2013

    Salesman Alfred Fuller Cleaned Up With Brushes by Michael Mink

    Alfred Fuller had it tough. As a door-to-door salesman, he knew most people looked at his line of work as lower than low. "Door-to-door selling was the worst imaginable type of merchandising," Fuller (1885-1973) said. "For 200 years, Yankee peddlers had given direct selling a bad name. Most urban housewive... Read more ›

  • September 25, 2013

    Prospecting for Customers and Distributors

    I believe that anytime we’re working on a project—no matter what the project may be, we are representing that company/project. The first thing we have to do is become our own best customer. By that I mean that we have to really be committed to using our product or service. Once we’re able to be comm... Read more ›

  • June 4, 2013

    The Buzz about Buzz

    Influencing Your Relational Network through Word of Mouth Marketing

    Talking to friends and family about a new product or opportunity is not new.  Researchers have looked at word of mouth advertising since the 1950s. Further, word of mouth marketing has been used in direct selling, at least, since the 1940s. Corporations have started (or restarted) the use of “viral” or ... Read more ›

  • October 18, 2012

    “I’m a bit pressed for time at the moment. Just give me your 60-second elevator pitch.”

    An "elevator pitch" is what sales pros call their 60-second presentation.  And a lot of times, that's all the time you have to capture and hold someone's attention: the time it takes an elevator to take you up...or down. Think of it this way: the evening news is a 12-minute news hole stretched to 30 with ... Read more ›