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Sales

Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • December 29, 2011

    The Most Critical Yet Overlooked Prinicple in Product Sales-by John Boe

    One of the most critical, yet overlooked principles in the selling process, is the power of self-discovery through customer involvement. Regrettably, many salespeople use a "show and tell" presentation style and babble on hoping they might say something that will generate a sale. When you show or tell you... Read more ›

  • June 23, 2011

    Don’t Shoot From the Hip-Use a Script

    Unfortunately, many IBO's (Independant Business Owners) labor under the false belief that they're too experienced to use a phone script and as a result, sabotage their phone calling effectiveness and income. A well-designed and properly rehearsed script is a powerful tool for projecting a confident and compet... Read more ›

  • June 8, 2011

    A Guide to Harnessing the Power of Your MLM Customers’ Testimonials

    Do you routinely use customer testimonials to enhance your MLM sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a customer is the gold standard. Using testimonials is a great way to build credibility and de... Read more ›

  • May 24, 2011

    How to Read Your Prospect Like a Book!

    The most successful MLM distributors recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close is to be aware of their prospect's "buy signals". Are you aware that your bo... Read more ›

  • March 2, 2011

    Why You’re Lame if You Buy Leads

    Purchased leads are a lame way to try to circumvent the authentic system that works in direct sales. Someone must have recently added me to a list they are selling of people interested in home-based business opportunities. The emails I’m getting now are ridiculous. Stories of untold riches if I simply si... Read more ›

  • February 3, 2011

    Putting Sales Back Into Direct Selling

    Everybody knows sales are the hub of the direct selling business. Or, do they? Have you ever noticed sell is a four letter word? We know the statistics—only 3% of us are born sales people. People love to buy, but they hate being “sold to.” Knowing that, we are afraid we are either going to become or ... Read more ›

  • January 24, 2011

    Why Postcard Marketing Can Work For You

    Postcard marketing offers a number of major benefits for the network marketer. You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past—especially when used for generating traffic to a website or sales ... Read more ›