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How to Start a Direct Sales Company

Building a business that is sustainable requires clear goals and actions. As a new direct selling company, you will need a business plan and procedures in place to move towards your business goals. You will need information about compensation plans, software, product, sales, legal and more.

  • September 6, 2011

    Corporate Feature: Picking your Partners

    So you’re ready to plan out your new MLM business with must-have product, the hottest comp plan to hit the streets, a rock-solid business plan, and startup financing. You are going to work for the next few months on getting ready for your launch. Wait. Before you go one step further, you need to make one... Read more ›

  • August 15, 2011

    Keeping Peace With and Between Your Distributors

    Most people think that an MLM's compliance department exists primarily to keep a company from getting in trouble with the FTC and other agencies and to make sure its distributors follow its rules. This is only partly true; the other major purpose for a compliance department is to keep peace between its distri... Read more ›

  • February 23, 2011

    It’s Just a Distributor Kit; What’s the Big Deal?

    The urgency of the immediate can prevent owners and CEOs from taking the time to ask pointed questions about seemingly inconsequential day-to-day activities in their company. That is a critical error! So why do companies, or better yet, why should companies provide distributor kits to their new recruits? A... Read more ›

  • December 9, 2010

    The Value Proposition

      Your teams (corporate and field) must know where the value is found in your company; they must know the elements of value; they must know the features and benefits of each of those value elements; and they must have the skills to apply their knowledge to real life. In this way, they can conv... Read more ›

  • December 9, 2010

    Common MLM Start-Up Pitfalls

    Launching a new MLM is exciting! Everyone involved is giving 110% and has visions of breaking all sales and enrollment records with their new top-of-the-line products and sizzling new compensation plans. Such enthusiasm is great, but enthusiasm and 110% efforts alone won't support your new company for very... Read more ›

  • September 24, 2010


    Imagine that you have just developed a revolutionary product that you are certain will take the marketplace by storm. You have researched the market, found that a need exists, lined-up manufacturing, and have a distribution system in place. Now, you need only to develop a name and logo that will distinguish y... Read more ›

  • September 15, 2010

    I Can See Clearly Now – Building A Five-Year Plan for Your Business

    One of the most challenging things about a start-up for the founder of the company, is it’s difficult to see the road ahead clearly. There are many moving parts to a new business, many distractions, many uncertainties. It’s sometimes hard to focus on the bigger planning issues, such as: How big can th... Read more ›