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Discovering The Core Value Of Freedom in MLM

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The desire for freedom is universal. It exists in every country and in every culture. Freedom is one of the core values in life. You should incorporate it into your MLM strategy because the desire for freedom will attract prospects to your MLM program no matter where you go.

Everyone else in MLM is saying: “My product has ten more milligrams of magic than their product;” or, “My program pays out better on Level Three if you get at least two managers your first month;” or, “My upline earned more money last month than your upline,” or, “My company president can beat up your company president.”

Make your offer, “freedom.”

All this competing razzmatazz gets confusing to the prospect. So, if you are offering something no one else is, you won’t have any competition. You’re not going to be part of that confusing horde of greedy salesmen trying to convince the prospect to join your MLM business because of some minor advantage in product or compensation plan. Think of the advantages of having no competition. It’s the marketer’s dream!

You’ll stand out in the crowd. You’ll likely be the only person the prospect focuses on because you are the only one to offer what the prospect desperately wants—freedom. Now you can simply stand on the sidelines and smile at all the other busy network marketers running around with flip charts, videos, brochures, catalogs, and samples. They expend lots of effort and reap little results. They just don’t have a clue about what their prospects really want. By concentrating on the core value of freedom, you release yourself from this useless activity.

Now let’s concentrate on what freedom really means to your prospects. Freedom means different things to different prospects, but all prospects want freedom. What you have to offer to prospects with your network marketing opportunity is 1) time freedom and 2) financial freedom.

Time Freedom

Following are some examples of time freedom:

Jet ski with your children.

I live about a block from the lake. One Saturday morning my children said, “Dad, we’ve never been jet skiing, and we’ve seen people having a great time. Why don’t we go jet skiing?”

We walked over to the jet ski rental booth on the lake. The owner said, “Sorry, you can’t go jet skiing today. The lake is too crowded. There are fishermen and lots of powerboats pulling skiers. And, all our jet skis are already rented out.”

I turned to my children and said, “Kids, we’re going to have to do this another time.” They were a little disappointed.

But, Monday morning, we walked back to the jet ski booth and rented a couple of jet skis. We had the entire lake to ourselves! And, we enjoyed our time to the fullest while all the weekend jet skiers were growling at rush hour traffic. They had to go to work for someone they didn’t like for the next five days. Now, I ask you, isn’t this time freedom what a parent really wants—time for family, time for children, time to do anything that’s possible?

Rich, rich, rich, yet no time to count the money.

I gave a presentation to a middle-aged doctor in her home. Boy, what a home! It was a mansion—beautiful grounds decorated with a matching Mercedes-Benz in the driveway. This doctor had everything, including a $400,000 a year income from her practice.

Now, what do you think this doctor would say if I said, “Let me show you how to earn an extra $500 or $1,000 a month?” She’d laugh. What if I said, “Let me tell you the power of our expanding compensation plan on level four when the moon is full?” She’d laugh. What if I said, “Our Vitamin C comes from rosehips at 8,000 feet elevation while all the competitors’ Vitamin Cs are picked at only 7,500 feet elevation.” She’d laugh.

She had money, she had health. What she didn’t have was time for me. So, I simply remembered the core value of freedom. I used a simple presentation that illustrated why she desperately desired time freedom.

I asked, “So how much time do you have to take holidays and vacations with the family?” She answered, “Time? I have to be at my practice early in the morning. I’m constantly on call. But in return, I make a great income for my family.”

I replied, “Think about your four-year-old daughter. When she grows up, will she remember all the expensive shoes and sweaters that you were able to buy for her, or will she remember the happy times that the family spent together on vacations?”

A tear formed in the doctor’s eye. This was one thing she couldn’t provide for her children. She couldn’t give them the time and attention they wanted. She was a slave to her medical practice. She had no time freedom. Sponsoring the doctor was easy. There certainly weren’t any cost objections.

The point is: I could never have sponsored that doctor with a brilliant flip chart, a memorized presentation, a classy video or an opportunity meeting filled with hype. The only way to get through to the doctor was through one of the universal core values—freedom. See how powerful this core value is?

Financial Freedom

But, what about financial freedom? Let’s take a look at a quick example:

It’s stressful when your car is low on gas.

Many distributors think they have to impress prospects with tales of thousands of dollars a month. Well, that might be financial freedom for some, but a measly $40 can mean financial freedom for others.

Imagine a prospect at your opportunity meeting. Maybe that prospect had to get a babysitter, or maybe she brought her children because she couldn’t afford a babysitter! What is financial freedom to this person? Maybe $40. Let me explain. Imagine this person drives home after the opportunity meeting and stops to fill her car with gas. After filling the tank with gas, she goes to pay the attendant with a credit card. Like many people today, the credit card is up to the limit in debt.

How do you think she feels? How will she feel if her credit card is declined and she has no cash in her purse? What about the children?

Now, all of that stress and fear would go away with the addition of an extra $40 in her purse. If the credit card was declined, she would simply reach into her purse and pay cash. So, an extra $40 would represent financial freedom for her.

You don’t have to promise tens of thousands of dollars. Most people don’t need that much for their personal financial freedom. All people want financial freedom, but each one’s definition is personal. There are many examples you can use to illustrate financial freedom to your prospects. But, there is more to this freedom principle.

Freedom of Choice

“I want you to join so that I can make more money.” Now that’s a disgusting statement, isn’t it? However, if we don’t honor a prospect’s personal freedom of choice, we come across just this way—as a greedy, self-centered, selfish salesman.

Prospects quickly relax and respond to us if we honor their freedom of choice. We should forget about our agenda (more distributors and money), and concentrate on the prospect’s agenda (time and financial freedom).

Have you ever had a conversation with someone who pretended to listen to you, but you knew they were just waiting for their chance to talk? Uncomfortable, isn’t it? And you know they really are listening to you but don’t care about what you are saying. Do we want to be like that rude person? I think not.

Instead, let’s be interested in our prospect’s needs. Maybe our network marketing program can help them, maybe not. Maybe now is not the right time for them. Maybe now is the time for them to get a job and a paycheck on Friday. Sometimes prospects have to take care of immediate needs before they can obtain time and financial freedom.

When your prospect sees that you are 100% interested in his/her needs and agenda, he/she relaxes. You are now part of the team, a partner. Once your prospect no longer feels the need to put up resistance to your every statement, he/she actually hears what you are saying.

You are allowing the prospect to freely make a choice about your program. That’s powerful.

And freedom of choice doesn’t stop after the presentation. This freedom of choice should continue throughout your distributor’s career. Your distributor should choose whether to go to the national convention or not. Your distributor should choose how much product to purchase or market that month.

Conclusion

Guess which leaders have the happiest distributors? The leaders who practice the core value of freedom with their group. The core value of freedom is big. It means time freedom, financial freedom, and the right for others to practice their personal freedom. When you practice the core value of freedom, people are attracted to you. You can we use it to motivate even the toughest prospects. This makes networking easy.

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