My friend Bob started a home based business in the advertising field.
He found a niche market with undertakers by designing advertising, decors, and images for funeral parlors. He started growing his business with referrals.
He found, early on, that these people, at least the ones he dealt with were a "stuffy" bunch. Image was important to them.
In spite of his stellar work, some hesitated to contract an image consultant who's office was in the laundry room of his small bungalow, and he had to move his office chair so his wife could load the washer.
So Bob designed his own image. He purchased two high quality used suits of clothing as well as a gently used Rolex. He leased a late model Mercedes and spent his advertising budget for season box tickets to the opera (where business proposals had a slightly different background music than the sound of the kids sneakers bouncing around in the clothes dryer.)
It was the ultimate "fake it 'till you make it"..wisely designed to remove the prejudices in Bob's prospective client's minds so they could focus on his talent.
.......and perhaps to fake out Bob's subconscious !
Like "Mach II with " his hair on fire.....my friend Bob, scripted his life. The script became the movie.
Bob created a great life, enjoying the material wealth, beautiful home ( with the 30' wine cellar ) and the personal satisfaction of having built a national reputation.
Can “fake it ‘till you make it” be an honorable business strategy.
Judge for yourself