If you're blogging for kicks, I truly admire you. If I had the luxury to pursue one of my passions, I'd pursue music production and ghostwriting lyrics. I would like to think, that I have a way with words, and this is probably why I find a measure of joy in writing blog posts.
Unfortunately, I have an ulterior motive for blogging. I'm on a crusade to help the average, everyday, Jane/Joe, discover how to leverage Social Media, in order avoid economic entrapment. This is my mission statement. I believe in what I do, and I'm also passionate about it.
When I began my online career, I did not immediately produce the results I expected. If I didn't have a clearly defined purpose from the beginning, I probably would have never reached my goals. I know helping others sounds pretty noble, but I'm no Saint. Blogging also allows me to work from home and be my own boss.
Why I Do What I Do
Interestingly though, my number one reason for starting my online career, was simply to make money. Not very poetic is it? After 13 years working a Government job, I was unjustly laid off, forced to relocate to another state, and hire a lawyer in order to seek justice. After this series of unfortunate events took place, I chose to respond to them in a way that went contrary to what family members felt I should have done.
I could have used my energy to fight an agency who only saw a number, but instead, I chose to channel my energy into starting an online business. Never again would I allow my security to lie in the hands of another man.
One of my Network Marketing teachers was Ray Higgdon. He taught me that successful business isn't about, "What I want" no matter how passionately I wanted it. lol That's selfish.
In order to get your online business on it's feet and sustain tangible results, you have to find and serve an audience(online community). In time, I discovered that his advice was not just, flower power, don't worry be happy nonsense. His advice was to be taken literally.
The "What I want" mentality will dictate the methods you employee to promote your online business. Those methods will only repel your audience. The, "Serve your audience" mentality will attract your audience. They will appreciate the value you serve them and will want to find out more about you, your expertise, and your business. I hope all your Social Media accounts are branded properly.
Online marketing is a whole new ball game for most entrepreneurs. You have to be in it for the long term. Until that time comes, you need to have a driving force to help you stay on course.
Many entrepreneurs abandon their online endeavors because they lose patients. Now that we've established serving others, will produce the best results, you need a mission statement. Something you can be passionate about.
I'm on a crusade to help the average, everyday, Jane/Joe, discover how to leverage Social Media, in order avoid economic entrapment. My mission statement, and theme of my blog revolves around that goal, because of my past experiences.
Im emotionally attached to my success. I'm playing for keeps. Of course I want to generate revenue, but that mindset will not produce the results I desire. Serving others will. What is your mission statement? Who do you want to serve, and why?
Serve Your Audience Value
What niche are your targeting with your products or services? Let's say that you're selling designer wedding dresses. Out of the millions of people online, there are thousands of women online, who need what you provide. These women are your audience. You could just shove your link down their throat, thats one option.
Since you're in the wedding dress business, you need to be familiar with the trials and tribulations women face when searching for wedding dresses. You need to know what are the pains they endure while on their quest to find the perfect dress.
What dresses are appropriate for the season they want to get married? When do you know when you're paying too much for a wedding dress? What materials are best, etc? Do your research and use your imagination.
Find your audience's intimate pain points. Write you blog post articles about their pains, and spell out the solutions to their problems. Offer your products or services as a solution to their problems.
Now you're in business because you've just served your audience real time, practical information that they can use, today. This is what it means to serve value.
The Blog is a Powerful Weapon
I believe "The Blog" is one of the most powerful weapons, when marketing a business online. It's an extremely potent method to attract leads and make sales. In order for the blog to produce results, you must have a mission statement.
All of your posts should be subtopics(structure) in relation to that mission statement. You have to provide(serve) your audience value, in the form of a solution to their problems. Now that you've finished your perfectly crafted blog post, you have to promote it on Social Media, in a fashion that will attract the casual observer.
It would be very discouraging to have your work of art fall on deaf ears. I recommend a technique that all Professional Network Marketers use, known as Copywriting. Copywriting is pretty much, the art of incorporating psychology into your marketing and promotion campaigns. Like to have a chat? Just leave a message including your contact info and when is the best time to contact you.
I never publish a blog post without this method, because it helps me distinguish my brand amongst my contemporaries. EDITED to comply with Forum Guidelines
Thanks for reading guys