Be A Responsible Sponsor-Sponsorship 101
Monday, Mar 24, 2003
Now that you know what it takes to be a leader, how EXACTLY to you become a good sponsor?
The first thing to understand is that sponsoring isn't an event. It is a process, an evolution. It's not something that happens. It is something that occurs over time.
When you sponsor someone, it is not the end of the sale, it is the beginning. People often tell me they sponsored someone. In reality, they have not yet sponsored them. True, they may have signed them up, but they haven't yet sponsored them.
When you sponsor a new recruit, you are beginning a working relationship. Webster's Dictionary defines a sponsor as a person who makes him/herself responsible for another. Being a sponsor carries with it re-spons-ibility. In fact, the root word sponsor is within the actual word responsibility. So, in order to be a good sponsor, we must be responsible for our new recruit to truly be a sponsor. Otherwise, we are simply recruiters.
When you bring on a new recruit, they way you become a good sponsor to them is to do the following:
1. As soon as you sign them up, introduce them to other upline leaders on the team. Make sure your new recruit feels welcome in their new environment. Letting them know that there are others who have an interest in their success goes a long way. It makes them feel part of the team. It also teaches them that they should be doing the same thing with all of their new recruits. This is the first part of the duplication process.
2. Make sure that your new recruit understands the systems that are available to them for bringing their new people on board. Make sure they have all of the conference call numbers, pre-recorded information lines, websites, corporate phone numbers, upline phone numbers, etc. Help them to get familiar with all of this information. Show them the website, take them to the calls, and explain to them how they fit in to building their business. They won't know unless you TELL THEM.
3. Get them involved in company or team training immediately. Take them to any training calls you have scheduled, or get them whatever training documents that you have available to you. Go through it with them.
4. Get them involved immediately today, now, this minute. Not tomorrow or next week, but right this second. Start making contact with their warm market with them. If they don't have a warm market, help them generate leads and begin working those leads immediately.
5. Practice with them any scripts they will be using. Roll play with them. Get them to practice it until it becomes second nature.
6. Let them be on the telephone with you as you are making calls to demonstrate the simplicity of recruiting.
7. Teach them explicitly what needs to be done to effectively build the business. Don?t make them guess. If they haven't done Network Marketing before, they'll probably guess wrong.
8. Continue to support them and be available for them. Never disappear and don't hide behind voice mail. Always promptly return phone calls and be enthusiastic about helping them.
9. As they grow and develop, give them new ideas and expose them to more advanced techniques for recruiting and building the business. Recommend books and tapes for them to listen to and read to help them develop into more effective listeners, communicators and responsible business professionals.
10. Bottom line: Be reSPONSible. Don't just sign them up and expect them to be successful. You will create failures every time. It will be YOUR responsibility when your new recruit fails, if you fail to be a responsible sponsor. If you take the time to teach them and work with them, you will be paid back far more in the future than you put in today.
Being a good sponsor is really not that difficult if you have the proper leadership traits in place. If you are not a good leader now, it's o.k., work on it. Take this information to heart and develop yourself into the leader that you are committed to becoming. We all have to start as followers at some point in our lives. Then, at some point in time, we make the conscious decision to become a leader. It's either lead, follow, or out of the way. It's your choice, choose wisely!
301

