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Mark Rawlins

Founder & CEO, InfoTrax

With a career managing MLM/network marketing companies that spans more than 30 years, Mark Rawlins is recognized as one of the pioneers and dominant leaders in the industry’s software sector. In 1998, he founded InfoTrax Systems, as a company focused on delivering a complete, integrated software platform for the direct selling industry.

Prior to that, Mr. Rawlins spent 19 years in executive positions at 20/21 Software, Inc., ultimately becoming the company’s CEO, where he and his team delivered early solutions for telephone-based order processing systems, credit card authorization and acceptance systems, plus Internet-based communication tools. Mr. Rawlins is considered the market expert on commission design and implementation. He is a respected presenter and has been published dozens of times including his book, Understanding Multi-Level Commissions and Their Role in a Successful Company, which was revised in 2008

Articles by Mark Rawlins

  • January 6, 2016

    Vemma Fallout Continues

    The FTC’s lawsuit against Vemma continues. With the FTC insinuating that binaries are illegal, going after practices as common as personal volume requirements, and, so far at least, having... Read more

  • October 18, 2015

    Social Media for Corporate MLM Offices

    I feel like I’m watching the great California Gold Rush of 1849! Only instead of trying to find gold in the rivers and mountains, people are prospecting from their desks on the Internet.... Read more

  • August 28, 2015

    The Changing Face of International Expansion, Part 2

    Legal Issues Opening multiple international offices creates a number of legal issues that a company must deal with. Although there are some ways to get around labeling and product approva... Read more

  • August 24, 2015

    International Expansion for Network Marketing Companies

    My first experience in working with a MLM company that was going International was nearly thirty years ago. Back in those days companies waited until they were doing $50-60 million dollars a... Read more

  • August 23, 2015

    The Changing Face of International Expansion, Part 1

    My first experience in working with a MLM company that was going International was nearly thirty years ago. Back in those days companies waited until they were doing $50-60 million dollars a... Read more

  • August 13, 2015

    Types of compensation plans (part 2)

    To continue our review of the three major compensation plan types, let’s look at the other areas in which each plan differs. Aside from the primary characteristics that make each plan uniq... Read more

  • August 13, 2015

    Types of compensation plans (part 1)

    In the MLM industry, there are three common plans types: breakaway, unilevel, and binary. With a unilevel plan, you can put a lot of people on your first level and you can build as many legs... Read more