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Nancy Tobler

Nancy Tobler has a PhD in communication from the University of Utah. She specializes in research on how organizations change, and how technology influences that process of change. She has conducted several research projects in cooperation with direct sales companies. She currently works with InfoTrax Systems to analyze and compare MLM compensation plans.

Articles by Nancy Tobler

  • September 30, 2013

    Working for a Cause

    “Life Vantage Legacy” (Life Vantage) "Forever Giving" (Forever Living Products) “Force for Good” (Nu Skin) “Walk for Breast Cancer” (Avon) “Healing Hands” (doTerr... Read more

  • August 8, 2013

    How Many People Can You Keep Track Of?

    How many close relationships do you have?  10, 50, 150, 200 or more.   In a recent research project sponsored by InfoTrax, we asked 30 participants how many close friends they had. Re... Read more

  • June 4, 2013

    The Buzz about Buzz

    Talking to friends and family about a new product or opportunity is not new.  Researchers have looked at word of mouth advertising since the 1950s. Further, word of mouth marketing has been... Read more

  • April 24, 2013

    Using three-way calls to pass credibility

    Each day women and men join all types of multi-level marketing companies.  Depending on the company, somewhere between 40% to 80% will never buy another product or sponsor another person. ... Read more

  • March 25, 2013

    How Unique is Your Company’s Product?

    In a recent article, we've talked about some of the issues associated with MLM companies such as Herbalife, and the difference in paying for product sales vs. paying for recruiting (which i... Read more