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Nancy Tobler

Nancy Tobler has a PhD in communication from the University of Utah. She specializes in research on how organizations change, and how technology influences that process of change. She has conducted several research projects in cooperation with direct sales companies. She currently works with InfoTrax Systems to analyze and compare MLM compensation plans.

Articles by Nancy Tobler

  • June 4, 2013

    The Buzz about Buzz

    Talking to friends and family about a new product or opportunity is not new.  Researchers have looked at word of mouth advertising since the 1950s. Further, word of mouth marketing has been... Read more

  • April 24, 2013

    Using three-way calls to pass credibility

    Each day women and men join all types of multi-level marketing companies.  Depending on the company, somewhere between 40% to 80% will never buy another product or sponsor another person. ... Read more