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Nancy Tobler

Nancy Tobler has a PhD in communication from the University of Utah. She specializes in research on how organizations change, and how technology influences that process of change. She has conducted several research projects in cooperation with direct sales companies. She currently works with InfoTrax Systems to analyze and compare MLM compensation plans.

Articles by Nancy Tobler

  • June 14, 2016

    Employee Engagement

    Direct Selling News recently ran a special section on which direct selling companies are the best to work for (Direct Selling News, April, 2016).  The top companies included Jamberry, Jeune... Read more

  • May 16, 2016

    Consumers in Portugal

    When your company enters a new country, the most important step you can take is to learn about that country’s culture, economy, and regulations. Rules of thumb for international operations... Read more

  • May 9, 2016

    Where in the World is Direct Selling?

    Many direct selling companies do business worldwide.  Each company must carefully consider entering a new country. Three areas to consider are how well retail sales are doing in the country... Read more

  • April 12, 2016

    Social Media Isn’t Rocket Science

    My number one rule of effective communication is “know your audience.” You would use a different health drink message to a healthy 22 year old than an overweight 56 year old. In social m... Read more

  • March 14, 2016

    Network Marketing, Multilevel Marketing (MLM), Direct Sales, Party Plan….. Oh My

    The list of jargon used in the direct selling industry goes on and on into infinity (at least that is what it seems). I want to try to clear up some of the confusion about differences and si... Read more

  • February 15, 2016

    Gamification: What is it and how is it used in direct selling?

    In direct sales, using rewards to motivate distributors is not new. Each compensation plan is an intricate system set up to reward specific behaviors. However, sticking with pure monetary re... Read more

  • January 11, 2016

    Recruiting Direct Sales and MLM Salespeople

    The lesson of the Vemma case appears to be that recruiting customers and calling them distributors is not a good idea. Under the old model, companies encouraged distributors to recruit every... Read more