Posts Tagged ‘FTC’
MLM and Regulators: Innovation, Not Infraction
Every time a direct seller has an issue with the Federal Trade Commission, critics of the industry are quick to jump on it, hailing it as a step in the right direction towards shutting down multi-level marketing completely. They’ll say that it is finally being shown as the unsustainable business practice that it is—that they’re…
Read MoreThe FTC playbook: What happens when a company is shut down
I am not a lawyer. This is just one lay persons view based on my years in the industry. When the FTC decides to make a case against an MLM company, their methods follow a consistent pattern or playbook. When the FTC decides to run their “playbook” against a company, I have never seen a…
Read MoreAvoid the FTC’s Crosshairs! The Wisdom of Jerry Garcia
I went to a Grateful Dead concert in 1976. The band was at the height of cool at the time as they represented the counter-culture movement from the Haight-Ashbury district of San Francisco. Although I had been to a number of concerts before seeing the Dead, this concert was different because it was the first…
Read MoreVemma and the BurnLounge Case
As I said in my previous article about the current Vemma case, I am not a lawyer. I am the editor for MLM.com. I must also state that InfoTrax Systems sponsors MLM.com, that Vemma is a client of InfoTrax Systems, and that BK Boreyko is a personal friend of InfoTrax Founder and CEO, Mark Rawlins.…
Read MoreA Lawyers Opinion on the Vemma Injunction
I am not a lawyer, nor do I play one on television. So when digging into the social media response to current FTC versus Vemma case, I was intrigued by industry lawyer, Kevin Thompson’s response to the FTC memo supporting their reasons for an injunction. In the youtube video below, Kevin Thompson explains the process…
Read MoreMaking Earning and Product Claim Guidelines for Your Business
Are you on your way to building your direct selling or multi level marketing business? Your next step is to determine how and what you can claim about your business opportunity and your product. During my research I found three amusing and informational videos that help companies and distributors put into perspective how they can…
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