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Once Upon A Time—Storytelling Techniques for Sales

Storytelling is the world’s oldest pastime. We love telling stories about our vacations, our jobs, our weekends, our kids—everything. Why? Because stories allow us to connect emotionally with others and share in their experiences. We tell stories because stories last. We want to be remembered and understood as more than just a series of facts.…

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The Theory of Mind: What Science Can Tell Us About the Art of Storytelling

What do coffee, clipboards, and hard wood seats have in common? Apart from being distinctly brown, Yale psychologist, John Bargh, recently conducted studies using all three to demonstrate the impact of environmental metaphor on our unconscious process of ascribing feelings and intentions to the people around us. This unconscious process is known in the scientific…

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