Posts Tagged ‘Storytelling’
Once Upon A Time—Storytelling Techniques for Sales
Storytelling is the world’s oldest pastime. We love telling stories about our vacations, our jobs, our weekends, our kids—everything. Why? Because stories allow us to connect emotionally with others and share in their experiences. We tell stories because stories last. We want to be remembered and understood as more than just a series of facts.…
Read MoreThe Theory of Mind: What Science Can Tell Us About the Art of Storytelling
What do coffee, clipboards, and hard wood seats have in common? Apart from being distinctly brown, Yale psychologist, John Bargh, recently conducted studies using all three to demonstrate the impact of environmental metaphor on our unconscious process of ascribing feelings and intentions to the people around us. This unconscious process is known in the scientific…
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