Skip to content

Vemma Back in Business

Vemma’s website is back up. They are once again taking orders. No doubt several of our readers have been holding their breath, waiting for this moment. The brief asset freeze and TRO ended a few weeks ago, but it’s taken them some time to get operations back up after the court appointed Receiver closed their…

Read More

New rules, big questions

We, as an industry, don’t yet know the repercussions of FTC v. Vemma. We can’t know which, if any, of the new restrictions placed on Vemma will become industry standards, or if this case is even about industry standards. Most of the new restrictions influence Vemma’s compensation options; however, compensation itself wasn’t the impetus for…

Read More

Selling a Feeling

As we recently reported, the court appointed receiver in the Vemma case has been replaced with a monitor, but before that happened, the receiver released a report of its findings on Vemma’s business practices. This report is still worth reading. From it you can glean insights into the FTC’s concerns and game plan in their…

Read More

The FTC playbook: What happens when a company is shut down

I am not a lawyer. This is just one lay persons view based on my years in the industry. When the FTC decides to make a case against an MLM company, their methods follow a consistent pattern or playbook. When the FTC decides to run their “playbook” against a company, I have never seen a…

Read More

The FTC Wins, You Lose. The FTC Loses You Lose.

The response across the web to the court ruling on September 18, 2015 has been mixed. Some reporters have called it a “loss,” expecting the court to eventually declare Vemma a pyramid and shut them down for good. Many have seen it as a “win” for Vemma and for the industry, given the fact that…

Read More

What is a pyramid scheme?

Do you remember the invitations you have received to join a multilevel marketing company? What thoughts did you have when you evaluated if the opportunity as a pyramid scheme vs a legitimate direct selling company? Unfortunately, there is not a clear universal definition of a pyramid. Instead there are general guidelines that are accepted by…

Read More