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Vemma Back in Business

Vemma’s website is back up. They are once again taking orders. No doubt several of our readers have been holding their breath, waiting for this moment. The brief asset freeze and TRO ended a few weeks ago, but it’s taken them some time to get operations back up after the court appointed Receiver closed their…

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What the Vemma case means for the network marketing industry

The FTC’s lawsuit against Vemma continues. With the FTC insinuating that binaries are illegal, going after practices as common as personal volume requirements, and, so far at least, having their arguments upheld, there’s plenty of reason for unease in the industry. As I wrote in a recent article for the Direct Selling News, this case…

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New rules, big questions

We, as an industry, don’t yet know the repercussions of FTC v. Vemma. We can’t know which, if any, of the new restrictions placed on Vemma will become industry standards, or if this case is even about industry standards. Most of the new restrictions influence Vemma’s compensation options; however, compensation itself wasn’t the impetus for…

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Breaking News: Vemma Court Case

For the first time in 16 cases, the FTC did not succeed, at least for now. Remember I am not a lawyer. This article is another one of my opinions about the Vemma case. The case seems encouraging. The most recent court order on the Vemma case is temporary. This means that the court could…

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Selling a Feeling

As we recently reported, the court appointed receiver in the Vemma case has been replaced with a monitor, but before that happened, the receiver released a report of its findings on Vemma’s business practices. This report is still worth reading. From it you can glean insights into the FTC’s concerns and game plan in their…

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The FTC playbook: What happens when a company is shut down

I am not a lawyer. This is just one lay persons view based on my years in the industry. When the FTC decides to make a case against an MLM company, their methods follow a consistent pattern or playbook. When the FTC decides to run their “playbook” against a company, I have never seen a…

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