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How Do Hostess Party Gifts Compare

One of the oldest traditions in direct selling and multilevel marketing is the party and the party hostess rewards. Companies that use hostess rewards cover a wide range of products from jewelry and fashion (Trades of Hope) to home goods (Clever Container) to beauty products (Younique) to unique products such as Damsel in Defense and…

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7 Powerful Women in Direct Sales

This week I want to shine a spotlight on the successes of women within the direct selling industry. As leaders these women create businesses and coaching programs that help women find success as entrepreneurs in direct selling. I have been able to connect with a few of these women over the years and they continue…

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Bring more women to direct selling by knowing what women want

Surely you’ve noticed. Go to any company recruiting or training event or attend any national convention and without a doubt, you will see…women are the driving force behind the direct selling industry. Now before anyone gets uncomfortable or moves on to the next article, let us recognize that men, without question, have and will continue…

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Women and Mentoring: A Long Tradition in Direct Selling

Direct selling companies have helped women for over 100 years. Lucy and David McConnell started the California Perfume Company (later known as AVON Products, Inc.) in 1886 and soon after brought on their first sales representative, Mrs. P.F.E. Albee (Laggos, Direct Sales: An Overview). AVON created a chance for women to produce an income in…

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Beyond pink: Research shows what motivates women in purchasing decisions

What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers (http://jezebel.com/5780481/bic-for-her–finally-a-pen-ladies-can-use). Bic Pens came up with Bic for…

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Damsel in Defense: One Company’s Crusade to Help Women Protect Themselves

According to the U.S. Department of Justice’s National Crime Victimization Survey (NCVS), someone is sexually assaulted in America every two minutes. For today’s portion of our Life Changing Communication week here at MLM.com, we’re featuring an article based on our recent interview with three executives from Damsel in Defense, a party plan company marketing personal…

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Take Time to Make Time

My “to do” list grows each day. My completed list seems to stay the same. I call that stress.  The consequences of stress include health problems, workplace accidents (80% attributed to stress) and employee turnover (40% attributed to stress) (Richardson, & Rothstein, 2008). Many strategies can help us with this problem—relaxation techniques, exercise (though I…

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