The Sanki Global Story

As Sanki Global has moved into the American market, they have faced and overcome challenges, all while maintaining their goal to reach full market potential of its innovative product line. To do this, the company created products to be sold under a unique compensation plan, and has armed its distributors with a fresh and creative marketing approach that goes beyond the usual avenues. Jeffery Boyle, CEO and President of Sanki Global has great hope in the company, its offering, and its ability to push through the U.S. market to expand globally.

Jeffery Boyle, President and CEO of Sanki Global is interviewed by J.Michael Palka, a 34-year MLM veteran and Public Relations specialist.

J.Michael Palka: Today I have the pleasure of speaking with Jeffery Boyle, President and CEO of Sanki Global, to learn about the company, the challenges it faces as it continues to expand, and where the company is heading. Jeffery, before we get into the products, familiarize us with Sanki Global and its history.

Jeff Boyle: Our products have been sold in different forms through retail outlets in Japan and Europe since 2001; however, Sanki Global began direct selling three and a half years ago in Mexico. It is a Japanese/French company, with a Japanese name, which means respect (San) and spiritual energy (ki). These products were originally created to help centenarians remain healthy in Okinawa, Japan, which has the highest concentration of centenarians in the world.

The company is made up of two different divisions – Sanki Global, which markets the products, and Sanki Mayor, which is the research and development division. We own our own farms in Europe, which is where we produce much of our raw ingredients, while our innovation happens in Japanese and French laboratories. About 10 percent of all our revenues go to Sanki Mayor for continued research and development.

Our doctors are world-renowned and speak frequently at international conferences. They are some of the leading scientists in the world and are known internationally for mitochondria and cellular health research.

J.Michael Palka: Who founded Sanki Global?

Jeff Boyle: The marketing division, Sanki Global, was founded by three executives; Alejandro Lopez Tello, Gert Muller, and Ernest Muller. Before founding Sanki Global, Alex had been featured on the cover of a success magazine for their entrepreneurial work with a different direct sales company. That company sold juices, vitamins, and organic products. However, the company was struggling to make a profit when a respected Japanese scientist, who was conducting clinical trials in a hospital, saw the magazine. He contacted Alex and said, “You know, your company is never going to be successful as long as you’re selling products that everybody else has, and that can be purchased in a grocery store.”

As a result of further conversations with the respected, Japanese-based scientist, the founders started a new company and partnered with his Franco-Japanese laboratory with the goal of developing products that have a unique value and offer cutting-edge nutraceutical technology with 100% natural ingredients.

J.Michael Palka: So tell us a little about some of the products and what makes them unique.

Jeff Boyle: The products are extremely unique in that they are based upon thirteen years of research and development. Because our products help nourish the body at the cellular level, they are scientifically proven to improve digestion, promote cellular regeneration, naturally increase energy, help slow the aging process, support weight management, and provide overall body balance. They do this by actually penetrating the cell wall and nourishing the mitochondria by using advanced fermentation processing and nanotechnology.

Each dosage of our products contains over 14 trillion nanoparticles that, because of the technology on which they are created, can actually penetrate the cell wall, nourish the mitochondria, and cleanse the cell from inside. We have conducted extensive research over the past thirteen years, and have hundreds of pages of research and development that show scientifically that our products can help the body regenerate itself at the cellular level. Very few products on the market will ever be able to do that. We actually have studies showing that after taking the product, the body starts to improve the metabolism by increasing the same positive enzymes that we had when we were younger. Even 48 hours after taking the product, the increase can be up to 25 percent.

We have another product that decreases blood sugar by 25 percent, with much of the action occurring in the stomach. We have a non-invasive micro scanner that allows us to see the blood flow increase through the capillaries of the finger, right below the fingernail. Typically, the product can increase the blood flow for 9 out of 10 people within 30 minutes. These products increase circulation and help decrease inflammation. This is a big breakthrough, because inflammation is the cause of almost all disease, but when the cells and mitochondria are nourished properly and detoxified, the body starts to heal itself.

J.Michael Palka: Now Jeffery, you have been a network marketing consultant, you have founded at least one company, and you have experience as a distributor. How did you get involved with Sanki?

Jeff Boyle: Well, the company was looking to expand globally, so they hired me, and I brought on Phillip Niu, Pat Berry, and my marketing team. However, what attracted me to Sanki is that the products are not dependent at all upon the opportunity to sell. They really work, and demanding consumers in Asia and Europe have been buying them for years.

J.Michael Palka: Okay, you want to emphasize Sanki’s roots as a Japanese company, but it still has a strong connection and years of success in Mexico. So with opening here in the U.S., I’m sure there have been cultural or language challenges, right?

Jeff Boyle: I am very proud of the success we have had in Mexico. I speak fluent Spanish and I know that it is not an easy market to do well in. I am also proud of our investors, founders and pioneering Wellness Advisors from Mexico. It took Sanki Global almost a year to find someone who understood the Hispanic market here, who has built out this market successfully in English, and someone who has the expertise that comes with consulting over 20 companies to help them launch here in the United States, Asia and Europe. So when the founders brought me in, they did so not only to utilize my team’s knowledge of this industry, but also so that we could help leverage our unique heritage from Japan, Europe, and Mexico while launching in the United States. I believe that our experience has been a very good partnership for the founders of the company. We officially launch in October of this year and we have already paid close to a million dollars in commissions.

J.Michael Palka – So what do you see for the company’s future here in the US?

Jeff Boyle: I am sure that we will continue to grow aggressively within the Hispanic market. It is proving to be lucrative and constantly growing. I think that we will probably be one of the strongest companies in the United States for the Hispanics because there are already over 200,000 Sanki Wellness Advisors in Mexico.

However, we are already seeing great growth within the English-speaking market here as our systems are coming online. The English growth is a result of the many doctors and health professionals who are beginning to see the true merit of the products. I think we will have a very large customer to distributor ratio, which can truly stabilize a company and guarantee residuals for entrepreneurs. We are trying to be very creative to allow the product to be shown in varied, smaller retail locations because of what we are already seeing with sales and acceptance of the products.

In fact, we have a professional retail program that would allow someone familiar with pharmaceutical sales or nutraceutical sales to start a profession with our products because they were not made for network marketing. They were created to work and improve health, which allows them to have great value outside of a network marketing opportunity. Additionally, for the career-minded sales person, we have extensive personal development courses that we provide for each level within our company.

The compensation plan is unique. I wrote a lot of compensation plan documentation and created many compensation plan videos for other companies, and this is unlike anything I have seen. There really is nothing to compare it to. It is not binary, it is not a matrix, and it’s not uni-level. It is a very unique compensation plan that already has more than three years of history and millions of dollars of commissions paid. I think what you will see with this is a very strong profitability per distributorship because our Wellness Advisors have the ability to maintain a customer base that may not be interested in the opportunity.

J.Michael Palka: Okay Jeffery, for some final remarks from you, since you have been a consultant and are familiar with the industry, could you tell us what words of wisdom would you give to an entrepreneur or a group of entrepreneurs thinking about starting up a network marketing company here in the U.S.?

Jeff Boyle: Yes, let me give you the exact quote from our Japanese scientist, which is very applicable to your question, “Until you have a product or service that is truly unique and can make a difference in people’s lives, you’ll never succeed.”

And I think that’s one of the problems that so many of my clients had. They came to me with a product that was very similar to what you could find at Wal-Mart for cheaper. Or, their product would be very much like what some of the biggest companies in the industry already have. A new company has a lot of difficulty competing with the giants of the industry that have dominated the market for 50 to 60 years. It is very difficult to compete in the marketplace with a product that is not truly unique.

Once you have a product that is unique, you must truly delve into the specific needs of the consumer first and the distributor second. I think a lot of people mix that up. They put the distributor’s needs first. Well, you know, Apple doesn’t make all its money by selling computers to its employees. It makes money by taking care of the needs of the consumer. And since most distributors are consumers first, taking care of the consumer’s need means the entrepreneurs will make a lot of money.

He who has health, has hope. And he who has hope, has everything.

-Benjamin Franklin

The health and wellness industry is burgeoning with products that promise to make us look and feel our best. For new products to make it in the marketplace, they must stand out. For the founders of Sanki Global, standing out means offering products that are not just unique, but category creators.