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  • Personal Development Week:

    Multicultural and international MLM

  • June 2, 2017

    Building a culture of inclusion and understanding

    Nicki Keohohou, CEO and co-founder of the Direct Selling World Alliance (DSWA), joins us to talk about international expansion, cultural awareness, inclusivity, and diversity in the domestic MLM market. She gives us her advice for expanding internationally from the perspectives of both corporate and t... Read more ›

  • June 12, 2017

    Benefits and challenges of working in a multicultural team

    Many direct selling companies reach across country and cultural boundaries. The World Federation for Direct Selling Association shows that worldwide the industry made 183,729,000,000 (USD) in sales in 2015. The United States tops the list of direct selling dollars at 20% (36.1 billion USD) with China in a clo... Read more ›

  • June 26, 2017

    Diversity marketing for direct sellers

    Photo source This month we’ve been talking about ways to better serve international and multicultural markets. Nancy Tobler wrote about the benefits, challenges, and best practices for supporting the multicultural workforce. Nicki Keohohou—joining us on the podcast—spoke about encouraging diversity t... Read more ›

  • June 19, 2017

    The challenge of international expansion

    Kenny discusses some of the common piftalls direct sales companies face when expanding internationally. He talks about differing regulations on network marketing and MLM, product pricing and product regulation, the danger of embracing quick fix solutions (like the common choice to go NFR), and the nee... Read more ›

  • September 7, 2022

    Where in the World are Direct Sellers in 2021?

    Is your company in multiple markets? Do you want it to be? Many direct selling companies do business in multiple countries. On average, the top 50 US-based direct sales companies operate in 33 countries (ranging from 1 to 165 countries). If you run an MLM, chances are you’re operating—or want to operateâ... Read more ›

  • May 16, 2016

    Consumers in Portugal

    When your company enters a new country, the most important step you can take is to learn about that country’s culture, economy, and regulations. Rules of thumb for international operations and commissions can only get you so far. Take time to get to know individual markets. Today, let’s take a look at Por... Read more ›

  • May 24, 2016

    What’s going on in China?

    Expanding into a new country means adapting your commissions and operations to suit the market. Sometimes the adaptations you’ll need to make are small; sometimes they’re big. Entering China means big changes, but their direct selling market is on the rise, so let’s break down their business landscape. ... Read more ›