LinkedIn Twitter Facebook RSS Feed
  • Personal Development Week:

    Women in Direct Sales
  • September 8, 2016

    Female executives in direct sales

    There are not enough women in the upper echelons of direct sales corporations. If you look at photos of the company’s executive teams, you’ll see that they will do things like putting an assistant in the picture so they’ll look like women are involved, when really they aren’t. I know—I’ve seen it.... Read more ›

  • August 29, 2016

    Recognizing Women

    Sixteen years ago, when we started the DSWA, women made up about 50% of the industry’s sales force. Today we are closer to 75%, and we’ve actually been as high as 78% in the last couple years. Although the gender ratio in direct sales skews female more than other industries, it has not always been what yo... Read more ›

  • March 16, 2015

    Beyond pink: Research shows what motivates women in purchasing decisions

    What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers ( Read more ›

  • September 19, 2016

    Why women choose direct sales

    Many companies don’t talk about the emotional reasons people join a company. Companies talk a lot about the material reasons—you need a house, you desire more money or you want a new car. Anything you can touch or see is a material reason. But people move to action based on emotion, and when you can tap i... Read more ›

  • September 26, 2016

    Tupperware India, uplifting impoverished women

    The economic plight of women continues in many places around the world. Women often work in what is called the informal sector—working for cash, off the books—and are thus economically dependent on others (UN Women). While some in the informal sector choose their work based on social and other preferences... Read more ›