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  • June 4, 2018

    The Huge Role of MLM Product

    It’s difficult to overstate the importance of the actual product in any MLM company. Every company with long-term success was built on great products and on customer loyalty to those products. Any success a company achieves without both of those things is fleeting at best. But it’s not enough for a direct... Read more ›

  • May 28, 2018

    What you need to know about buying and selling supplements

    Nutritional supplements are big business. According to Statista, Americans spent $36.1 billion dollars on retail nutritional supplements in the year 2017. But traditional retail isn’t the only way that consumers buy supplements—the direct selling industry provides many high quality and unique nutritional ... Read more ›

  • May 14, 2018

    Scarcity as a persuasive strategy

      "Limited time only!" "Close out sale!" "While supplies last!" "Rare and unique!" These are all phrases sellers use to create scarcity as a persuasive strategy. Scarcity is the idea that as things become less available to us, they become more desirable. You can create scarcity by limiting how peop... Read more ›

  • April 30, 2018

    Persuasion Strategies: Authority

    ”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, w... Read more ›

  • April 23, 2018

    Persuasive Strategies: The Norm of Reciprocity

    The norm of reciprocity states that we treat or respond to others in a similar manner as to how we are treated. The Golden Rule and an “An Eye for an Eye” are examples of the norm of reciprocity stated in cultural norms. What does reciprocity have to do with sales? When you walk through the grocery sto... Read more ›

  • April 9, 2018

    How to avoid joining a scam

    Tips for differentiating legitimate direct sellers from pyramid schemes

    First-time MLM distributors often wonder if the company they’re thinking about joining might be a scam. Unfortunately, some companies claiming to be legitimate MLMs are pyramid schemes. But many MLMs are legitimate businesses. So how can you tell the good from the bad? It’s not a bad idea to Google the... Read more ›

  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person whom we’re trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the b... Read more ›