Build your Direct Sales Business

May 9, 2016

International commissions considerations

How to work with the three types of markets

A company may start out doing business only in the United States, but it will quickly—usually more quickly than it’s ready to handle—get pressure from its distributors to open operations in other countries. A company must consider the issues that arise when this happens. You can’t know which countries... Read more ›

April 12, 2016

The New Virtual Party is Streaming

The world of virtual parties is exploding. More and more people are hosting parties online to drive sales in their party plan businesses. A live virtual party is a lot like a home party or a pop-up boutique. You still invite a hostess to promote and participate in the process of product demonstration and s... Read more ›

February 29, 2016

How to Prevent Online Reputation Problems Before They Happen

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin Online reputation has a massive impact on your bottom line, and for most established direct selling companies, it’s a problem. Over 80% of buyers research the company online before joining. Over ... Read more ›

February 22, 2016

Start By Designing Your Business Card

In our recent articles about personal brand, we talked about apps you can use to develop a consistent look and feel to your branded material. At that time, we didn’t talk about perhaps the most powerful digital solution for your graphic design needs, Photoshop (and its budget friendly counterparts, Pixlr an... Read more ›

January 14, 2016

2016’s Direct Sales Contact Management Apps

Recruit smarter with better contact management

Effective contact management can make a huge difference in your ability to recruit new distributors to your business opportunity. I’ve taken some time to look through some of this year’s top apps for managing your contacts. Keep reading to see details about my picks for iPhone and Android, and for Party P... Read more ›

January 11, 2016

Recruiting Direct Sales and MLM Salespeople

What to look for in the people you recruit

The lesson of the Vemma case appears to be that recruiting customers and calling them distributors is not a good idea. Under the old model, companies encouraged distributors to recruit everyone as a distributor and then see who turns into a sales person. We may see the focus of the industry return to the days... Read more ›

October 28, 2015

Personal Brand

Taking your first steps

This week we’re talking about building and enhancing your personal brand. If you’ve never thought about your personal brand, you might not know where to start. The good news—or possibly bad news—is that you already have a personal brand, you just don’t know it yet. If you’ve never done it befor... Read more ›