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Direct Sales Distributor and Customer Retention

  • February 17, 2011

    Fast Start Success: The Critical First 90 Days

    If your company performs according to industry averages—you will lose 80 out of every 100 field reps you enroll. What’s worse, as much as 50% of your attrition will occur in the first 90 days after enrollment. If that is unacceptable to you, then we’re happy to share some specific things you can... Read more ›

  • November 18, 2010

    Busting MLM myths about recruiting and retention

    When the show MythBusters first came out in 2003, I was instantly drawn to it. I loved the concept: prove whether or not commonly (or, sometimes, not-so-commonly) held beliefs are actually true or if they are merely urban legends. For those of you who may not be familiar with MythBusters, the hosts of the sho... Read more ›

  • June 14, 2010

    Growth & Retention Strategies

    A leading cause of failure in start-up direct selling companies is loss of momentum and field attrition.The good news is you can beat the odds if you follow these top 10 growth and retention strategies. Direct selling is maturing, especially in the U.S., and the competition out there is intense.  Only... Read more ›

  • May 19, 2010

    MLM Distributor Viability

    In the MLM world, a commission plan is about figuring out how to create a framework where distributors do the least amount of work—the most important work—for the maximum amount of earnings. The plan must be designed to allow distributors to reasonably meet qualifications and rank advancement rules. T... Read more ›