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International Direct Sales Business

MLM and direct selling considering an international business expansion is one common growth initiative. Although startups are often eager to pursue international markets right away, the best approach is to grow the business domestically first before expanding abroad. It is a great deal more important to first prove the business, work out any kinks and understand your systems and processes before considering options for international growth.

  • March 23, 2019

    Where in the World is Direct Selling?

    Is your company in multiple markets? Do you want to be? Direct selling is a worldwide business model. Many direct selling companies do business in multiple countries. If you run an MLM, chances are you’re operating—or want to operate—in more than one country. When you’re looking to expand internati... Read more ›

  • March 4, 2019

    What This Shanghai-Based Lawyer Wants American MLMs to Know About China

    Podcast episode 38

    Is Your China Strategy Too Reckless? Too Timid? Nonexistent? There’s good money in selling to Chinese consumers but the People’s Republic of China restricted direct sales to single-level sales commissions. The Chinese economy is growing. Consumerism is on the rise. Word of mouth marketing is king in... Read more ›

  • February 25, 2019

    International Expansion for Network Marketing Companies

    These days, a lot of network marketing companies are in a rush to expand internationally. Markets outside the U.S. are gathering steam and technology is making the leap easier and easier. My first experience working with an MLM company that was going international was nearly thirty years ago. Back in those... Read more ›

  • January 14, 2019

    China 2019: Still Open for Network Marketing Businesses

    Despite gloom in the global economy and fears of a US-China trade war, growth in China’s retail sales (and direct sales in particular) remain robust.   Chinese culture lends itself to the proliferation of network marketing models as it is very much a network culture where word of mouth marketing is kin... Read more ›

  • November 12, 2018

    Power to the Poor!

    Solar Sister Brings Clean Energy to Rural Africa

    Back in July, we released an article about selling to the poor—the bottom of the international economic pyramid. This is a strange topic. You might have had some knee-jerk reactions to the phrase “selling to the poor,” and (if they were anything like my knee-jerk reactions) they were probably wrong. At ... Read more ›

  • July 9, 2018

    Direct selling reaches out to the poor

    In rich nations, […] leaders have uncritically accepted the myth that the poor have no money. In reality, low-income households collectively possess most of the buying power in many developing countries, including such emerging economies as China and India. If businesses ignore the bottom of the economic py... Read more ›

  • June 25, 2018

    Working for a Cause

    “Life Vantage Legacy” (Life Vantage) "Forever Giving" (Forever Living Products) “Force for Good” (Nu Skin) “Walk for Breast Cancer” (Avon) “Healing Hands” (doTerra) “Foundation for Life” (4-Life) What do these direct selling companies have in common? The answer is a “ca... Read more ›