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International Direct Sales Business

MLM and direct selling considering an international business expansion is one common growth initiative. Although startups are often eager to pursue international markets right away, the best approach is to grow the business domestically first before expanding abroad. It is a great deal more important to first prove the business, work out any kinks and understand your systems and processes before considering options for international growth.

  • January 14, 2019

    China 2019: Still Open for Network Marketing Businesses

    Despite gloom in the global economy and fears of a US-China trade war, growth in China’s retail sales (and direct sales in particular) remain robust.   Chinese culture lends itself to the proliferation of network marketing models as it is very much a network culture where word of mouth marketing is kin... Read more ›

  • November 12, 2018

    Power to the Poor!

    Solar Sister Brings Clean Energy to Rural Africa

    Back in July, we released an article about selling to the poor—the bottom of the international economic pyramid. This is a strange topic. You might have had some knee-jerk reactions to the phrase “selling to the poor,” and (if they were anything like my knee-jerk reactions) they were probably wrong. At ... Read more ›

  • July 9, 2018

    Direct selling reaches out to the poor

    In rich nations, […] leaders have uncritically accepted the myth that the poor have no money. In reality, low-income households collectively possess most of the buying power in many developing countries, including such emerging economies as China and India. If businesses ignore the bottom of the economic py... Read more ›

  • June 25, 2018

    Working for a Cause

    “Life Vantage Legacy” (Life Vantage) "Forever Giving" (Forever Living Products) “Force for Good” (Nu Skin) “Walk for Breast Cancer” (Avon) “Healing Hands” (doTerra) “Foundation for Life” (4-Life) What do these direct selling companies have in common? The answer is a “ca... Read more ›

  • September 11, 2017

    A Castle Built on Sand

    Challenges and opportunities for network marketing in China

    This article was written by Mark Schaub (International partner), Atticus Zhao (Senior associate), and David Hong (Foreign law consultant) and reposted with permission. China is the promised land for many international network marketing companies. China has what network marketing companies thrive on: co... Read more ›

  • June 19, 2017

    The challenge of international expansion

    Podcast episode 7

    Kenny discusses some of the common piftalls direct sales companies face when expanding internationally. He talks about differing regulations on network marketing and MLM, product pricing and product regulation, the danger of embracing quick fix solutions (like the common choice to go NFR), and the nee... Read more ›

  • June 2, 2017

    Building a culture of inclusion and understanding

    Podcast episode 6

    Nicki Keohohou, CEO and co-founder of the Direct Selling World Alliance (DSWA), joins us to talk about international expansion, cultural awareness, inclusivity, and diversity in the domestic MLM market. She gives us her advice for expanding internationally from the perspectives of both corporate and t... Read more ›