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Direct Selling and Sales Business News

Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • September 27, 2013

    Salesman Alfred Fuller Cleaned Up With Brushes by Michael Mink

    Alfred Fuller had it tough. As a door-to-door salesman, he knew most people looked at his line of work as lower than low. "Door-to-door selling was the worst imaginable type of merchandising," Fuller (1885-1973) said. "For 200 years, Yankee peddlers had given direct selling a bad name. Most urban housewive... Read more ›

  • September 25, 2013

    Prospecting for Customers and Distributors

    I believe that anytime we’re working on a project—no matter what the project may be, we are representing that company/project. The first thing we have to do is become our own best customer. By that I mean that we have to really be committed to using our product or service. Once we’re able to be comm... Read more ›

  • June 4, 2013

    The Buzz about Buzz

    Influencing Your Relational Network through Word of Mouth Marketing

    Talking to friends and family about a new product or opportunity is not new.  Researchers have looked at word of mouth advertising since the 1950s. Further, word of mouth marketing has been used in direct selling, at least, since the 1940s. Corporations have started (or restarted) the use of “viral” or ... Read more ›

  • April 24, 2013

    Using three-way calls to pass credibility

    Each day women and men join all types of multi-level marketing companies.  Depending on the company, somewhere between 40% to 80% will never buy another product or sponsor another person. We all have our private theories about why this happens.  “Just trying to get my brother-in-law out of my basement.... Read more ›

  • October 18, 2012

    “I’m a bit pressed for time at the moment. Just give me your 60-second elevator pitch.”

    An “elevator pitch” is what sales pros call their 60-second presentation.  And a lot of times, that’s all the time you have to capture and hold someone’s attention: the time it takes an elevator to take you up…or down. Think of it this way: the evening news is a 12-minute news hole stretched to ... Read more ›

  • April 26, 2012

    Stop Puking on People

    If you were their friend, family member, or co-worker, how excited would you be to hear more after a major information puke. Now, sometimes people don't puke on people verbally, instead they put together an information package with every possible tool the company offers - we call this puke in a bag. Again... Read more ›

  • March 5, 2012

    Customers for Life!

    Customer focused companies recognize that relationship building and follow on service are critical components for promoting both customer retention and revenue growth. First Build a Relationship Today we have access to innovative tools such as the Internet, cell phones, faxes, and voicemail all designed t... Read more ›