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Eliminating 90-Day-Wonders

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Ninety-Day Wonders are of little use to anyone in the network marketing industry.

You know them—they come into your organization full of energy and imagination and stand poised to not only pad your bottom line but their own pockets as well. You patiently train them and send them out with your product. Pretty soon the work gets harder than they expected, and sometime before the seasons change they have decided to drop out.

You may ask, “how often does this happen?” About four in ten new recruits never make it to the 90-day mark. That’s four recruits you need to find for your team, four newbies who need training and four reasons for your hair to fall out.

It doesn’t have to be this way.

What your recruits need is direction. No matter what their background—as they arrive at your door, new team members cannot be expected to simply waltz into the business and start producing effortlessly.

Perhaps the most basic, yet solid thing you can do for recent recruits is lay out the things they need to know before ever taking your product out to market.

Take two steps:

  • Let them know what will be expected of them and how they can accomplish those tasks.
  • Give them a deadline so there is no ambivalence about the pace they need to maintain. The deadline can be on any timetable as long as it works for both of you.

For a lot of your new representatives, the network marketing landscape will be like none they have ever encountered. For that reason you will need to give them a very specific and easy-to-understand roadmap to success in your business with your product.

In terms of network marketing that roadmap should include most of the following:

  • Stress that this enterprise is now their business and how they manage it will determine their success.
  • Show them how to use the internet to expand the business. Blogs and websites of their own can only add to their success.
  • Have each member write, present and rewrite their “elevator speech” about the business and the product. Once the speech is “perfect,” have them practice it until it is second nature to them.
  • Work up a checklist of methods by which they can find new potential customers. They should know that pitching to just family and friends will not get the job done.
  • Make sure they not only hear but record everything you tell them. Remember that one day they will be doing the training themselves with their own recruits and they should have a solid resource to work from.

Once you believe that a new recruit has not only heard but absorbed your teachings, continue to mentor and guide them as they take their first steps in selling the product. Let them know that if necessary, you can be available to help them close their deals or help pitch the business to groups of customers.

With your new protocols in place, your business and the businesses up and down the network will flourish.

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