This is the second part of a two-part article. For Part 1, see How to succeed at social media in 15 minutes a day part 1
What’s the first thing that a person hears about your company? They Google it. Next they get on the social media platform they use and see what people are saying there. But the great thing about word of mouth is being able to create a sales funnel.
People talk about a sales funnel, and on any of these online communications networks we train distributors on how to grow their business online. Today it’s better, faster and cheaper than anything we had ten years ago. Most of it is free on the online third-party resources; or your company provides some awesome marketing suite, which I highly encourage you use.
Here are four things to create momentum:
1. Value. What’s value does your company provide?
2. Tribe. What’s the tribe, or the army of the people behind you? A thousand people on Facebook could touch hundreds of thousands of people if they all only posted one thing a day.
3. Social proof. The social proof is what the people say. Are people saying good things or bad things about your company? Are they in love with the brand, product and service that the company provides? Are they in love with the group or the leadership of your company?
4. The influence. What is the influence that your group, your company, the brand of product and services provide?
You draw a line and you stack a value, one on top of the other. It creates a funnel when you do this correctly, because what you’re trying to build is a social media (or an online) army.
I recently worked with two guys – one had 350,000 people (in 51 countries) in his organization, and the other had 680,000 people in his. We flew all over the world, training the distributors how to use social media effectively.
Besides Facebook, there are other social networks you could use, which include Linkedin, Google+, and hundreds of others. These are great places to meet other leaders and group managers in a subject-specific environment online. Always edify somebody first when you contact them. Thank them for the hard work that they’ve done.
Then find out more about them. Maybe they’re in a company already. Maybe they’re doing great in that company or maybe they’re interested in an opportunity. If they’re not interested in the opportunity, maybe they know someone who is. You can give leadership, you can provide support. The whole team can gather around them through referral, or maybe they’re interested in getting on the alpha level.
People will ask for more information about your deal. Then you get that 5 or 10 or 15 minutes to share your deal, and you tell them to look at your online group. This is my social media army—if I recruit one person today, and that person recruited one—we’d have two people tomorrow. If each of those people recruited one, we’d have 4 the next day, then 8, 16, etc.
If you really connect with one person and you train that skill, think where you could be in 3 months, 6 months, or 12 months; and you can do that online because you can meet people in different locations, all online.
Recently, I finished sharing with a leader and he asked me how he could grow his business in Atlanta. I told him that, with a very, very small marketing budget you could do it; or you could do it for free.
He said he wanted to appeal to African-American women between the ages of 21 and 40. I told him he could go to Facebook and click on “advertise.” He can pick gender: female; race: African-American; and age: 21 to 40—and he should do this inside of the Atlanta loop.
When we clicked on his target market, we found there were 3.2 million African-American women inside the loop of Atlanta who were 21 to 40. You could put a right-side ad on Facebook. It is so inexpensive, it’s amazing. Now you could physically go and meet groups of people on Facebook in the Atlanta area like women’s networking groups, women’s weight-loss groups, women’s social groups.
Using any social network (or the tools your company provides today), is a great way to grow your business. These just scratch the surface of the many ways you can use social networking to grow your network marketing business.