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Bob Hipple

Articles by Bob Hipple

  • March 14, 2016

    Party Plan vs Network Marketing

    There are two primary business models in direct sales: party plan and network marketing. They represent the largest share of companies in the industry. Over the years, these two have evolved... Read more

  • December 8, 2013

    Why Do You Want to Own A Direct Selling Company?

    Why do you want to own a direct selling company? One motivation for starting a company in this industry is obvious. Other than a home-run technology company, few businesses have such fast up... Read more

  • November 7, 2013

    Organic Growth vs Rapid Growth

    In the past couple of years several prominent direct sales companies have closed their doors, despite having pre-established brand equity and strong financial support from a successful corpo... Read more

  • September 27, 2013

    Make Sure Opportunity Knocks! By Bob Hipple

    In the MLM business, of course, you have to have a great product! That is very, very important. But really, the best product you have to offer is the business opportunity because, at the... Read more

  • September 26, 2013

    Direct Sales Software

    Direct sales software is an area that will make you or break you. Some well meaning programmers will tell you it is no big deal to build it yourself. You might be tempted to do this. DON’T... Read more