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Nancy Tobler

Nancy Tobler has a PhD in communication from the University of Utah. She specializes in research on how organizations change, and how technology influences that process of change. She has conducted several research projects in cooperation with direct sales companies. She currently works with InfoTrax Systems to analyze and compare MLM compensation plans.

Articles by Nancy Tobler

  • June 18, 2018

    Giving Back, a Worldwide Tradition

    The direct selling industry has a long tradition of giving back to our communities. It’s one of our favorite things about network marketing. But it’s difficult to know how much of an imp... Read more

  • June 11, 2018

    Can MLMs sell common products?

    Occasionally you’ll see an anti-MLMer complaining that MLM products are overpriced for what they are. They’ll say you can buy similar or identical products off a store shelf for less. Th... Read more

  • May 28, 2018

    What you need to know about buying and selling supplements

    Nutritional supplements are big business. According to Statista, Americans spent $36.1 billion dollars on retail nutritional supplements in the year 2017. But traditional retail isn’t the ... Read more

  • May 14, 2018

    Scarcity as a persuasive strategy

      "Limited time only!" "Close out sale!" "While supplies last!" "Rare and unique!" These are all phrases sellers use to create scarcity as a persuasive strategy. Scarcity is the i... Read more

  • April 30, 2018

    Persuasion Strategies: Authority

    ”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed t... Read more

  • April 23, 2018

    Persuasive Strategies: The Norm of Reciprocity

    The norm of reciprocity states that we treat or respond to others in a similar manner as to how we are treated. The Golden Rule and an “An Eye for an Eye” are examples of the norm of rec... Read more

  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person whom we’re trying to persuade. People are more likely to be persuaded to act in w... Read more