Last week I was invited out to dinner by a very good friend of mine. She suggested a restaurant where the service was excellent, the prices fair and the food was okay. During dinner the conversation turned to service; the kind of service that is given to a customer.
We talked about the various industries that are service oriented. We discussed why one company’s service is better than another. We talked about the quality of service. Department store clerks, restaurant waitresses, photo-mat rep and the utilities representatives were all covered.
After dinner we decided to stop at Fashion Valley—a regional shopping center that housed giant retailers such as Neiman Marcus, Bloomingdales, Nordstrom and Tiffany & Co. plus dozens of other high fashion outlets. We just wanted to do a little walking to help digest our dinner. After about fifteen minutes of window shopping we entered Neiman Marcus.
I followed my friend to a fashion jewelry counter. She began browsing through all the high fashion body adornments. I noticed the young sales clerk was busily hand-writing post cards. So I asked if those were all love letters to all her various boyfriends. She smiled and said “no” they were post cards to customers that had come to her department that day. She was thanking them for their business.
I looked at my friend and we smiled. Even though this sales clerk was obviously very young she was on the right path to success. Now here is a person who at a young age knows the meaning of the word service. How would you like to have her in your organization? When was the last time you received a hand-written thank you card from a sales clerk? Even better than that, when was the last time you sent a thank you note to your customers?
How about a new distributor, thanking them for joining your organization and reassuring them on their decision? As a result of this experience my friend has designed three thank you post cards which she now uses extensively to build her business.
If you want to stand out from the crowd, send physical thank you cards and not emails.