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  • January 14, 2019

    China 2019: Still Open for Network Marketing Businesses

    Despite gloom in the global economy and fears of a US-China trade war, growth in China’s retail sales (and direct sales in particular) remain robust.   Chinese culture lends itself to the proliferation of network marketing models as it is very much a network culture where word of mouth marketing is kin... Read more ›

  • November 12, 2018

    Power to the Poor!

    Solar Sister Brings Clean Energy to Rural Africa

    Back in July, we released an article about selling to the poor—the bottom of the international economic pyramid. This is a strange topic. You might have had some knee-jerk reactions to the phrase “selling to the poor,” and (if they were anything like my knee-jerk reactions) they were probably wrong. At ... Read more ›

  • October 29, 2018

    Empower Your Female Employees to Close the Gender Gap for Themselves

    At MLM.com we occasionally take time out of our busy compensation-plan-explaining, corporate-strategy-discussing schedules to crow about how pro-woman the direct sales industry is. (And no, that’s not just because the site is run by women.) Direct selling has always been a woman’s game. The question is: w... Read more ›

  • October 8, 2018

    Is a High Turnover Rate Killing Your Bottom Line?

    Try These Proven Strategies for Keeping your Employees

    For a few weeks we’ve been releasing content about great workplaces. We’ve been asking: What makes a company a great place to work? And how do direct selling companies stack up next to other employers? We’ve discussed the Direct Selling News’ yearly special section about the best direct selling com... Read more ›

  • September 24, 2018

    Is your direct sales company a great place to work?

    Direct selling companies work hard at helping distributors grow personally and economically. It’s no surprise those same companies are good to their employees. What does it take to be a best workplace? Plenty of voices are answering this question. In June 2018, Inc Magazine published their list of best work... Read more ›

  • September 10, 2018

    Supercharge your under performing retention program using advanced machine learning

    Go from churn to earn

    It might sound like science fiction, but present-day artificial intelligence (AI) technology—specifically, advanced machine learning—can improve your retention rate. Machine learning, the current state-of-the-art tech in the AI field, can predict churn (attrition rate) at a company-wide level and at an in... Read more ›

  • August 27, 2018

    Train your distributors online in real time

    One of the key elements that I took away from the Herbalife case was the need to train your distributors and keep records of distributor trainings. Training is not a new idea for direct selling companies—it’s the lifeblood of the industry. We use training techniques to explain both product information and... Read more ›