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  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person whom we’re trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the b... Read more ›

  • March 26, 2018

    Persuasive Strategies: Social Proof

    Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relatio... Read more ›

  • March 12, 2018

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward. However, if someone offers you a currency that you cannot spend, then the currency has no value. Similarly, if... Read more ›

  • February 26, 2018

    Designing qualifications for distributor ranks and commissions

    When you design a compensation plan, there are a lot of details that you have to get right. Today we’re going to talk about the rules that determine when and how distributors advance through the ranks and qualify for monthly commissions. Your rules answer the question “What do I need to do each month to b... Read more ›

  • February 13, 2018

    Compensation Plan Payout

    There are many factors that contribute to the success or failure of direct selling companies. The compensation plan is one of the biggest. The companies who achieve long-term success have a sound plan. Plans that are not well designed and consequently fail to motivate distributors can become a brick wall to c... Read more ›

  • January 29, 2018

    What’s a Binary Plan?

    The binary compensation plan is the newest of the three common plan types. When it arrived on the industry scene, this type of plan was the complete opposite approach to commissions than existing plans. The difference was night and day. Before the binary emerged, every other compensation plan relied on the fo... Read more ›

  • January 22, 2018

    What’s a Unilevel Plan?

    The unilevel was the first plan to challenge the dominance of the breakaway. It came on the scene in the mid 90s, and its inventors intended it to be a simpler and fairer plan that was easier to understand. Over the years, unilevels have come to be just as complex as breakaways. The backbone of a unilevel ... Read more ›