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Communication for Direct Sales

Successful communication permeates every aspect of the MLM and direct selling industry. Communication includes a range of abilities from giving effective public speeches, to motivating our downline/sales group, to providing business support. We communicate verbally and nonverbally to create meaningful business transactions and relationships.

  • January 28, 2019

    Giving and Receiving Feedback

    January is the time when many of us set out to change our behavior. An internet search on personal development yields 181,000,000 results. Topics range from positivity, to self-esteem, to leadership, to overcoming obstacles, to effective public speaking and many more topics. Personal development requires we ... Read more ›

  • April 30, 2018

    Persuasion Strategies: Authority

    ”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, w... Read more ›

  • March 26, 2018

    Persuasive Strategies: Social Proof

    Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relatio... Read more ›

  • March 12, 2018

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward. However, if someone offers you a currency that you cannot spend, then the currency has no value. Similarly, if... Read more ›

  • July 24, 2017

    What are APIs and how can they help you save money?

    When looking for software to meet the needs of your business, you don’t need to build the software all yourself or turn to a single software provider for everything. You can get customized functionality combined with the lower cost of mass-produced software by using application program interfaces (APIs) to ... Read more ›

  • June 26, 2017

    Diversity marketing for direct sellers

    Photo source This month we’ve been talking about ways to better serve international and multicultural markets. Nancy Tobler wrote about the benefits, challenges, and best practices for supporting the multicultural workforce. Nicki Keohohou—joining us on the podcast—spoke about encouraging diversity t... Read more ›

  • June 12, 2017

    Benefits and challenges of working in a multicultural team

    Many direct selling companies reach across country and cultural boundaries. The World Federation for Direct Selling Association shows that worldwide the industry made 183,729,000,000 (USD) in sales in 2015. The United States tops the list of direct selling dollars at 20% (36.1 billion USD) with China in a clo... Read more ›