You’ve heard the stories. Every MLM company has them…
The MLM Pro that explodes on the scene and takes the company by storm. From zero to $10,000 — $20,000 — $50,000 — even $100,000 per month in what seems like only a few months flat.
How do they do it? (But more importantly, how can YOU do it too?) Well there’s really only one LEGITIMATE way to do it really fast. Want to know what it is? Hold your horses, I’ll get to it. But before I do, I need to back up for a second. See, I don’t want you to misunderstand the kind of success stories I’m talking about.
So let me be perfectly clear, I’m NOT talking about the short-cut and fast buck artists that have a large organization already built and just jump from deal to deal with the promise of easy riches to their downlines for following them to the next deal. I’m also NOT talking about those people that cut special deals directly with the company and get special treatment that is unavailable to everyone else.
OK, now that I’ve got that off my chest, let’s move on to the kind of success stories I AM talking about.
So how do the LEGITIMATE success stories the ones we can duplicate for ourselves) do it?
Simple: they advertise, do lead generation and only spend time presenting their opportunity to truly interested and qualified prospects. If you were looking for something more complicated, sorry to disappoint you. It’s really quite a simple thing.
Look, since you’re reading this, the chances are better than 99 in 100 that one of two things are true for you.
ONE… you are already focused on growing your network beyond your warm market using marketing and advertising means; or
TWO… you WANT to be building your network with the aid of marketing and advertising.
But there’s a MAJOR problem with this type of sponsoring. What is it? You guessed it… Quality MLM lead generation can be very expensive. FACT: If you want an endless flow of qualified prospects outside your warm market to present your opportunity to, you will have to spend money. Period. There’s no way around it.
A Better, MORE Profitable Way
But there IS a way to recapture (and sometimes even profit from) the advertising dollars you spend. It’s a concept called “Self-Liquidating Lead Generation” (SLLG).
There are two main ways (and all sorts of “twists” on the two variations) to make SLLG work for you:
- Instead of doing straight lead generation, you sell something (usually an information product of some sort) to people first and then try to sponsor the buyers of that product into your opportunity. A great example of this is Herbalife, with their “Work from Home booklets.” This method is definitely the harder of the two but is EXTREMELY effective, IF YOU KNOW WHAT YOU’RE DOING.
The problem is that it’s a lot of HARD work and often involves you getting into a completely different business other than your MLM’ing. Think about it. At a minimum you’ve got to set up a merchant account to accept credit cards, make sure the product is fulfilled timely, handle customer service issues, develop a cost effective sales generation system that automatically converts the prospect to a sale (this is really hard because there are only a few copy writers in the world that can cost effectively get the masses to buy an info product), constantly develop new ads, and a whole bunch more, but you get the idea. For most of us, this approach is simply not practical.
- That leaves the second way for the vast majority of us in MLM. It involves finding a way to recoup your advertising investment on the *back end* of your lead generation.
Let me explain. The reality of lead generation and the sponsoring process is that more people will NOT sponsor in. If you sponsor 1 or 2 out of 20 prospects, that is considered real strong in the cold market game. But that still leaves 18 people that you paid for in your lead generation efforts that wash away as waste – an added (high) expense in building your business. The concept here is to find a way to turn those 18 “No’s” into a small profit center that pays for your advertising costs on the front end.
Let me show you the exact step-by-step process you can use to turn those 18 No’s into a profit center for you that requires almost no work from you at all… no merchant account necessary, no product fulfillment worries, no customer servicing for you to do, no concerns about having to “sell” them anything, not having to be a direct marketing copywriting expert. Nothing like that whatsoever.
Want to know how?
Are you sure?
OK, OK, OK… enough of the build up
(I just can’t resist teasing you… sorry).
Since this article is an in-depth look at one of the most closely guarded secrets in MLM (Self-Liquidating Lead Generation), it is just too large for one article… because there is too much information to share with you.
That is why I posted the rest of this article at my MLM Success Tips website. Simply click on the link below…
See you in a couple seconds at the site!!
Copyright © 2000 by Joshua D. Shafran. All Rights Reserved.