Rod Heckman is the founder and Managing Partner of Keystone Consulting Partners, a consultancy focused exclusively on the direct selling industry.

His background includes an MBA from the University of Pennsylvania’s Wharton School and more than thirty years’ experience in marketing, general management and consulting.

For the past 12 years, his focus has been direct selling, and his experience comprises more than a dozen direct selling companies, including five start-ups.

He has personally held almost every position, from warehouseman to CEO, and he has strong first-hand experience in every aspect of direct selling, including

o Business planning and strategic thought

o Financial plans and forecasting

o Marketing strategy and execution

o Event planning and execution

o Sales development and recruiting

o Operations and Technology

In addition, he has consulted to the industry for 5+ years; as a consequence, he has:

o A comprehensive understanding of industry best practices.

o First-hand experience with preferred industry partners.

o A clear vision of the requirements for success.