I believe that anytime we’re working on a project—no matter what the project may be, we are representing that company/project. The first thing we have to do is become our own best customer. By that I mean that we have to really be committed to using our product or service. Once we’re able to be committed, we’re going to experience a positive benefit from that. Right now I am working with something related to weight management. My first objective was to lose some weight following the requirements of the product. I wanted it to have a positive effect on me, because now people will come to me as a result of what they are seeing in my own transformation, if you will. The first tip that I can give anyone (regardless of what your product is), is to become your own best customer. When you become your best customer, the results will sell themselves.
Most companies have phenomenal products and services—we just need to show that they work by having the result with ourselves first. We need to advertise results with ourselves. Once that happens, we become a magnet. We begin to attract people because they see our results—whether I’ve lost weight, or increased my energy levels, or other results. Some of the service companies that promise savings (i.e. telecom or power), you’ll have to share a little bit of that with people, but most of us are using the product and selling that way. Whether it be some kind of skincare product that’s going to make us look younger, or make us look better, or a weight management company which is going to help us get rid of that unwanted extra few pounds—become committed to your product very first.
The next thing I do is look for a way for that customer to generate some kind of revenue for me so I can help them get their products for free. For companies that don’t have viral marketing strategies or some sort of incentive program, as a distributor, you could still create some kind of package that generates enough income for you. If someone were to refer, say, 3 customers, you’re able to generate enough revenue that you can now afford to give that customer their product for free (the one who gave you the referrals). Pay attention to the fact that not everyone wants to become a distributor immediately, too—maybe a little down the road they will—but you’ll at least be able to go ahead and make it easy for them to get their product.
The question is, once you’ve built a loyal customer, how do you sell more to that loyal customer? A loyal customer trusts you and your product, trusts your company, and will buy more—how do you get more referrals after that? Again, by helping them to get whatever products they’re buying from you for free. That’s a result of referring more and more customers, and that’s my customer acquiescence strategy.
The reason why our industry works is because our products are high quality—but they need to be shared, they need to be explained. You can’t do that in a 30 second radio commercial or a one page newspaper ad, you can’t do it by sending someone an email. It needs to be shared, and when it’s shared, it needs to be shared with passion. That’s why this concept of focusing on one customer at a time and becoming a great customer manager is effective for that. You don’t need a million customers. You just need a solid base of about ten customers; once you have that solid base, teach other people to do the same. These become your distributors. Teach them to do the same—now you become a customer manager for a small focus group of customers. You had them really happy, and by teaching other distributors to do the same, you’re now generating that organizational volume that ultimately pays you a ton of money, as a leader.
My distributor leader building strategy—I don’t do it by getting in people’s faces or passing out flyers or any of that. I do it by lifestyle. In this industry, if we go out and do it right, we begin to create a lifestyle that others notice. For example, I just got back from Paris. When I went, I posted a lot of pictures to Facebook of my wife and I having a great time in Paris and people began to take notice. Not once have I ever placed a recruiting video on Facebook. Because I don’t do that, I don’t have people feeling like I’m pushing them. What I do is post the lifestyle—here’s my wife and I doing this, or here’s my kids and I doing this, and people notice. They’ll say, “Wow, that’s kind of cool. You’re in Paris, or a cruise and now you’re here.” If they make a comment, I send them a private message.
One of the worst mistakes I see people make is spamming without knowing it. They’re spending time on Facebook posting all of their company’s videos, posting all these comments trying to recruit people. That’s a form of spam because if people are not soliciting information from you, you’re kind of invading their private space. When you post and somebody makes a comment, that’s when you can send them a private message so it’s more a direct targeted rifle approach. I don’t believe in shocking people, or just throwing stuff up on the wall to see what sticks. If I’m creating a business partner, which is my philosophy, I don’t recruit downline. If I’m developing a business partner, I’m going to be specific, and I’m going to be targeted in my approach. Daily consistency; a day at a time, a brick at a time is the key to success!
Carlos Blanco has 24+ years experience in network marketing as a distributor, consultant and corporate executive. He takes pride in having a strong sense of self-discipline that drives him to do the little things everyday that lead to outstanding results. His consistent positive actions have allowed him to build large sales organizations through the use of simple to understand and simple to duplicate concepts.