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Sales

Every MLM and direct selling business needs to support distributors in the sale of product. Distributors need to understand how to approach a range of potential customers as well as maintain relationships with existing customers. Selling requires an understanding of ethical persuasion.

  • March 2, 2011

    Why You’re Lame if You Buy Leads

    Purchased leads are a lame way to try to circumvent the authentic system that works in direct sales. Someone must have recently added me to a list they are selling of people interested in home-based business opportunities. The emails I’m getting now are ridiculous. Stories of untold riches if I simply si... Read more ›

  • February 3, 2011

    Putting Sales Back Into Direct Selling

    Everybody knows sales are the hub of the direct selling business. Or, do they? Have you ever noticed sell is a four letter word? We know the statistics—only 3% of us are born sales people. People love to buy, but they hate being “sold to.” Knowing that, we are afraid we are either going to become or ... Read more ›

  • January 24, 2011

    Why Postcard Marketing Can Work For You

    Postcard marketing offers a number of major benefits for the network marketer. You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past—especially when used for generating traffic to a website or sales ... Read more ›

  • December 28, 2010

    Have You Missed This Essential Step in Marketing Your MLM Business?

    Who do you market your business to? This is a critical question, because the answer will shape all the marketing efforts that organization undertakes.  However, far too often, the first answer I get is something along the lines of “everyone with a pulse.” And while we certainly want to keep the doors ... Read more ›

  • November 22, 2010

    Would You Like Fries With That?

    Cross-selling and up-selling in direct sales

    The last time you ordered from a fast food restaurant, there is a good chance you experienced some form of cross-selling or up-selling, which are highly effective marketing practices. Cross-selling and up-selling are well-established and highly effective marketing practices utilized by a wide variety of in... Read more ›

  • October 14, 2010

    Are You Missing Your MLM Prospect’s Signals?

    The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television, the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only he... Read more ›